青年网络“梗”文化:特征、影响及引导策略  

Youth Internet“Meme”Culture:Characteristics,Influence and Guidance Strategies

作　　者：刘利才[1] 周莎 LIU Li-cai;ZHOU Sha(School of Marxism,China West Normal University,Nanchong Sichuan 637009,China)

机构地区：[1]西华师范大学马克思主义学院,四川南充637009

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2024年第7期36-41,共6页Journal of Qiqihar University(Philosophy & Social Science Edition)

基　　金：四川特色哲学社会科学规划思想政治理论课研究专项:新时代青少年奋斗价值观培育的理论与实践研究(SC22SZ013)。

摘　　要：青年网络梗文化是流量时代常见于青年群体间的文化现象,它反映了当前青年的实际思想动态。梗以其语言表达变更性、形式风格多样性、情感价值多元性和流行传播圈层性的多维特征深受青年追捧和喜爱。当代青年以梗疏解现代焦虑,拓宽了意见表达空间,但在流行中也诱发了消极影响,具体表现为:同质化的语言表达,消解传统文化魅力;戏谑情绪主导用梗,引发传统道德危机;陷入价值意义迷失,冲击主流意识形态。针对这些消极影响,可以从坚持正确价值导向、加强青年人文关怀、提升青年媒介素养、强化媒介平台治理等多方面发力引导青年“梗”文化正向发展。Youth internet“meme”culture is a common cultural phenomenon among youth groups in the era of traffic flow,which reflects the actual ideological dynamics of current youth.The meme is highly loved by young people for its multi-dimensional character-istics of language expression change,form and style diversity,emotional value plurality,and popularity and dissemination circle.Con-temporary youth use memes to ease modern anxiety and broaden the space for opinion expression.But it also induced some negative im-pacts,specifically manifested as follows:homogenized language expression,dissolving the charm of traditional culture;the use of memes is dominated by bantering emotions,which triggers a traditional moral crisis;and young people are caught in the loss of values,which impacts the mainstream ideology.Because of these negative impacts,we can make efforts to guide the positive development of youth“meme”culture from the aspects of adhering to the correct value orientation,strengthening the humanistic care for the youth,en-hancing the media literacy of the youth,and strengthening the governance of the media platform.

关 键 词：青年 网络“梗”文化 网络亚文化 

分 类 号：G206[文化科学—传播学] C913.5[经济管理]