数字时代法国对外视听传媒发展策略研究:国际传播的法国经验  

Strategies for the Development of French Audiovisual Media in the Digital Age:The French experience of international communication

作　　者：李海南 LI Hainan

机构地区：[1]中国海洋大学外国语学院

出　　处：《暨南学报（哲学社会科学版）》2024年第6期86-101,共16页Jinan Journal(Philosophy and Social Sciences)

基　　金：山东省社会科学规划研究项目“文化传播视域下法国公共电视台与中国中央电视台文化节目比较研究”(19DXWJ06)。

摘　　要：对外视听传媒肩负着维护国家文化利益和构建国家形象的重要使命,数字时代的到来为法国对外文化的传播创造了新的机遇,也提供了新的挑战。作为传统的文化输出大国,法国在顺应数字革命、升级对外文化传播方面走在探索的前沿。具体来说,法国对外传媒视听基于该国历史、国际政治和新技术革命背景,从新定位、新机制、新产业、新体系等维度进行了革新。“法国经验”对我国对外视听传媒的发展有一定借鉴意义,启发我国要利用数字时代传播规律,在发展新时代对外传播事业过程中,发扬数字文化精神、推动文化合作和传媒自主相结合,强化数字协调能力、推动国家引导和市场自发相结合,强化数字发展方向、推动有形传播和无形传播相结合,搭建数字整合平台,推动协作性和一致性相结合。This study examines the important role of French audiovisual media in protecting the country s cultural interests and shaping its national image,especially the opportunities and challenges of France s foreign cultural communication in the context of the digital age.With globalization and the rapid development of information technology,digital media have become an important channel for national cultural communication.As a traditional cultural exporter,France s cultural policy and communication strategy have been adjusted and upgraded accordingly in the face of the digital revolution.Combined with the historical background and real conditions of France in cultural communication,this paper analyzes in depth its cultural communication mechanism and strategy in the digital age,providing reference for China s foreign cultural communication.This paper reveals the effective strategies and practical effects of France s foreign cultural communication in the context of the digital age and explores its unique position and role in global cultural exchange.It summarizes France s experience and achievements in cultural communication by analyzing how it has revolutionized itself in terms of new positioning,new mechanism,new industry,and new system based on its history,international politics,and new technological revolution,thus promoting global cultural diversity and cross-cultural dialogue.The“French experience”has certain reference significance for the development of China s foreign audiovisual media,inspiring China to make use of the laws of communication in the digital age,carry forward the spirit of digital culture,promote the combination of cultural cooperation and media autonomy,strengthen the capacity of digital coordination,promote the combination of tangible and intangible communication,and set up a digital integration platform to promote the combination of collaboration and consistency.The research methods of this paper mainly include literature analysis,case study,and comparative study.Firstly,through reading and

关 键 词：数字时代 对外视听传媒 发展策略 现实启示 国际传播 

分 类 号：G229.3[文化科学] G229.7