媒介如何“讲故事”:媒介叙事的价值立场和话语逻辑  

How Media “Tells the Story”:The Value Stance and Discursive Logic of the Media Narrative

作　　者：施旭升[1] Shi Xusheng

机构地区：[1]中国传媒大学艺术研究院学术委员会

出　　处：《艺术传播研究》2024年第5期16-25,共10页Journal of Art Communication

基　　金：国家社科基金艺术学重大项目“建党百年艺术生产运行机制与制度研究”(编号:22ZD02)的阶段性成果。

摘　　要：叙事离不开媒介,正是不同媒介方式的“讲故事”构建了人类叙事文化的传统。但是,叙事媒介不等于媒介叙事。媒介叙事观念的自觉与实践的突进实质上源自“二战”之后媒介学与叙事学的兴起;特别是随着20世纪后半叶以来新媒介技术的日新月异的发展,媒介叙事的价值和意义得以彰显,也使得数智化的媒介叙事成为当代叙事文化生产中越来越重要的领域。一方面,媒介叙事以其介入性和能动性而凸显其自身的价值立场选择的重要性;另一方面,现代媒介叙事更是通过自身的话语逻辑的建构而体现出其叙事文化的品格、机制与特质。Narration is inseparable from the media.It is through different media ways to tell stories that the tradition of human narrative culture is constructed.However,narrative media is not equal to media narrative.The consciousness of media narrative concept and the sudden progress of practice essentially originated from the rise of media science and narratology after World War II.Especially with the rapid development of new media technology since the second half of the 20th century,the value and significance of media narrative have been highlighted,which has also made digital media narrative become an increasingly important field of contemporary narrative culture production.Media narration,on the one hand,highlights the importance of its own choice of value position with its intervention and initiative,on the other hand,modern media narration reflects the character,mechanism and characteristics of its narrative culture through the construction of its own discourse logic.

关 键 词：叙事媒介 媒介叙事 价值立场 话语逻辑 

分 类 号：G206[文化科学—传播学]