基于少数民族文化传承的自媒体口语传播策略  

Self-Media Oral Communication Strategy Based on the Inheritance of Ethnic Minority Culture

作　　者：王婷[1] Wang Ting

机构地区：[1]深圳大学艺术学部

出　　处：《艺术传播研究》2024年第5期116-124,共9页Journal of Art Communication

基　　金：教育部人文社科规划项目“微平台信息传播对危机沟通效果的影响机制研究”(编号:19YJA860024)中“新媒体平台沟通及话语互动”部分的阶段性成果。

摘　　要：自媒体时代,短视频、网络直播、微信订阅号等新型口语传播平台和传播方式,既丰富了少数民族文化的传播载体,也增加了民族传统文化的表达样态。然而,自媒体口语传播的碎片化及其强烈的主观性和话语的非理性特征,也更易导致少数民族文化艺术在传播过程中出现失真失实、被歪曲误解、过度娱乐化和商业化等问题。为在自媒体语境下推动少数民族文化的保护和传承,口语传播策略应结合自媒体平台的突出特色及口语传播的艺术特性,在相应的宏观背景和政策精神的指导下,重新审视自媒体口语传播的主体、手段和价值,探讨如何挖掘富有时代感的民族艺术内涵,进而减少文化隔阂,增强民族文化认同。In the era of self-media,new oral communication platforms and modes of communication such as short videos,live webcasts,WeChat official account,etc.have enriched the communication carriers of ethnic minority cultures and increased the expression patterns of traditional ethnic cultures.However,the fragmented nature of self-media oral communication,as well as its strong subjectivity and irrational discourse,are more likely to lead to distortion,misinterpretation,excessive entertainment,and commercialization of ethnic minority culture and art in the communication process.In order to promote the protection and inheritance of ethnic minority cultures through effective oral communication strategies in the context of self media,it is necessary to combine the prominent characteristics of self-media platforms and the artistic features of oral communication.Under the corresponding macro background and policy guidance,we should re-examine the subject,means,and value of self-media oral communication,and explore how to explore the rich historical connotations of ethnic art and enhance ethnic cultural identity.

关 键 词：民族文化传承 自媒体 口语传播 传播策略 

分 类 号：G206[文化科学—传播学] G122