理性选择视域下的乡村振兴困境与对策——针对重庆市武隆区堰塘村文旅发展的个案研究  

Research on the Predicament and Countermeasures of Rural Revitalization from the Perspective of Rational Choice--Case Study of Culture Tourism Development of Yantang Village,Wulong District,Chongqing City

作　　者：熊婉彤 李琦[2] 文应鲜 牟芝璇 XIONG Wantong;LI Qi;WEN Yingxian;MOU Zhixuan(School of State Governance,Southwest University,Chongqing 400715,China;School of Communication,East China Normal University,Shanghai 200241,China;Zhejiang Hengdian World Studios Co.,Ltd.,Jinhua 322118,China)

机构地区：[1]西南大学国家治理学院,重庆400715 [2]华东师范大学传播学院,上海200241 [3]浙江横店影视城有限公司,浙江金华322118

出　　处：《现代农业》2024年第4期9-18,共10页Modern Agriculture

基　　金：国家社科基金项目“数字文化产业助推乡村振兴的价值逻辑和实践路径研究”(21EH221)。

摘　　要：乡村振兴战略是新时代党对“三农”工作的重大决策部署,而理性选择是与乡村振兴战略目标耦合关联的过程。文章通过对重庆市武隆区堰塘村的田野调查,从经济理性、生活理性、文化理性、生态理性和社会理性5个维度对其发展成效与困境进行了剖析,并指出堰塘村发展需要在经济、组织、人才、文化等方面通过统筹产业升级发展、聚用留育专业人才、激发农民主体意识、提升文化供给效能方面加以提升改进。The strategy of rural revitalization is a major decision and deployment of the CPC for the work of“agriculture,rural areas and farmers”in the new era.Rational choice is a process of coupling with the goal of rural revitalization.Through field investigation in Yantang Village,Wulong District,Chongqing City,this paper analyzed the development achievements and predicaments from five dimensions of economic rationality,life rationality,cultural rationality,ecological rationality and social rationality,pointed out that the development of Yantang Village should coordinate from economy,organization,talent,culture and improve from the coordination of industrial upgrading and development,gathering professional talents for retention and education,stimulate farmers’subjective consciousness and improve the efficiency of cultural supply.

关 键 词：乡村振兴 乡村旅游 理性选择 堰塘村 

分 类 号：F592.7[经济管理—旅游管理]