新媒体环境下流言传播的特征、成因及对策  

Study of the Characteristics,Causes,and Strategies of Rumor Propagation in the New Media

作　　者：王靖慜 WANG Jingmin

机构地区：[1]成都体育学院新闻与传播学院

出　　处：《西昌学院学报（社会科学版）》2024年第4期72-80,共9页Journal of Xichang University：Social Science Edition

摘　　要：流言是群体传播中的重要内容,也是新媒体环境下舆论极化的重要成因。新媒体技术的发展赋予流言传播出现新的变化,速度更快、范围更广、影响力更强,成因包括:还原缺失信息、宣泄不满情绪、解决内心不确定性以及蹭热度吸引流量。依据公众、媒体及政府机构三方在流言传播过程中的重要角色,提出流言控制的四种对策。The spread of rumors is an important topic in group communication,and it also plays a sig⁃nificant role in the polarization of public opinion in the new media era.The development of new media technologies has brought about changes in the spread of rumors,including increased speed,wider reach,and greater impact.As a result,the rumor propagation characteristics has been continuously adjusted.It is suggested that causes of rumors in the new media environment include acting as improvised news,emo⁃tional catharsis,reducing environmental uncertainty and attracting the netflow.Given the crucial roles played by the public,media organizations,and government institutions in the process of rumor propagation,four strategies for controlling rumors are proposed.

关 键 词：流言 新媒体 舆论 流言传播特征 

分 类 号：G206[文化科学—传播学]