工程造价咨询业参与PPP模式项目的SWOT-PEST分析  

The Project Cost Consulting Industry Participates in PPP Model Projects SWOT-PEST Analysis

作　　者：桑培东[1] 信双双 Sang Peidong;Xin Shuangshuang(Shandong Jianzhu University,Jinan 250101,China)

机构地区：[1]山东建筑大学,山东济南250101

出　　处：《工程造价管理》2024年第4期40-44,共5页Engineering Cost Management

摘　　要：PPP模式是公共基础设施的一种项目运作模式,其蓬勃发展为各行业带来了全新的发展机会,工程咨询业也不例外。文章研究PPP模式运行对工程造价咨询行业的影响,并对造价咨询企业参与PPP模式项目提出建议。首先,阐述了PPP项目咨询的概念及造价咨询行业的变化;然后,对SWOT-PEST理论方法进行概述,借助SWOT-PEST方法从政治、经济、社会、技术四个方面分析造价咨询单位参与PPP项目的优势、劣势、机会和威胁,形成工程造价咨询业当下面临的发展环境矩阵;随后,得出结论,在PPP模式下,工程造价咨询行业面临着复杂的发展环境,应积极把握机遇同时迎接挑战;最后,在分析结果的基础上为工程造价咨询单位如何更好地参与PPP模式项目提出建议,包括提升业务能力、增加业务内容、建立多方合作关系、重视质量四个方面。PPP mode is a kind of project operation mode of public infrastructure,and its vigorous development has brought new development opportunities for various industries,and the engineering consulting industry is no exception.This paper studies the impact of PPP mode operation on the engineering cost consulting industry,and put forward suggestions for them to participate in PPP projects.Firstly,the concept and changes of PPP project consultation are described.Then,the paper summarizes the theory and method of SWOT and analyzes the advantages,disadvantages,opportunities and threats of cost consulting units participating in PPP projects from four aspects of politics,economy,society and technology with the help of SWOT and PEST,and forms the development environment matrix of the project cost consulting industry at present.Finally,the conclusion is drawn that under the PPP model,the engineering cost consulting industry is facing a complex development en原vironment,and it should actively grasp the opportunities and meet the challenges.And on the basis of the analysis results for the project cost consulting unit how to better participate in the PPP model of the project suggestions,including improving the business capacity,increasing the business content,establishing multi-party cooperation,pay attention to quality four aspects.

关 键 词：工程造价咨询 PPP SWOT-PEST 

分 类 号：F426[经济管理—产业经济] TU723.3[建筑科学—建筑技术科学]