中国式现代化背景下户外运动产业发展的价值意蕴、实践探索与未来进路  

Value Implications,Practical Exploration and Future Pathways of the Development of the Outdoor Sports Industry in the Process of China's Modernization

作　　者：周丽君[1] 兰伟 王琰 冯祎晗 冯晓露 ZHOU Lijun;LAN Wei;WANG Yan;FENG Yihan;FENG Xiaolu(College of Education,Zhejiang University,Hangzhou 310058,China)

机构地区：[1]浙江大学教育学院,浙江杭州310058

出　　处：《体育科学》2024年第5期12-21,31,共11页China Sport Science

基　　金：国家社会科学基金青年项目(21CTY005)。

摘　　要：户外运动产业的高质量发展对积极应对中国式现代化的战略需求具有重要意义。运用文献资料分析、逻辑分析等研究方法,探究中国式现代化背景下户外运动产业发展的价值意蕴、现实基础与挑战及未来发展路径。研究认为,中国式现代化背景下户外运动产业发展的价值体现在提供人口规模巨大的坚实市场基础、助力全体人民共同富裕的共建共享、推动物质文明与精神文明相协调、促进人与自然和谐共生的绿色发展等方面。通过分析我国户外运动产业发展的现实基础与挑战发现,户外运动产业在市场规模、经济效应、社会功能、生态价值、国际合作等方面取得一定成果,但仍面临市场有效供给不足、发展不充分不平衡、社会治理作用发挥不充分、绿色发展模式尚未形成、品牌国际竞争力不强等挑战。基于此,从优化产业资源配置、推动产业全方位协同发展、完善产业现代化治理体系、促进产业生态化发展和加强产业自主品牌建设等方面提出中国式现代化背景下户外运动产业高质量发展的路径。The high-quality development of the outdoor sports industry is of significant importance in addressing the strategic needs of China's modernization.This study employs research methods such as literature analysis and logical analysis to explore the value implications,practical foundation and challenges,and future development path of the outdoor sports industry in the process of China's modernization.The study suggests that the value of the development of the outdoor sports industry in the process of China's modernization is manifested in the solid market foundation provided by the huge population,the building and sharing of common prosperity for all the people,the elevation of the role of coordinated material and spiritual civilization,the harmonious coexistence of humans and nature through green development.Through analyzing the practical foundation and challenges of the development of China's outdoor sports industry,it is found that the industry possesses certain advantages in terms of market size,economic effects,social functions,ecological value,and international cooperation.However,it still faces challenges such as insufficient effective market supply,insufficiency and imbalance of development,inadequate realization of social governance functions,the absence of a well-established green development model,and limited international competitive strength of brands.Based on this analysis,the study proposes five aspects for the high-quality development pathways of the outdoor sports industry in the process of China's modernization,including optimizing the allocation of industry resources,promoting comprehensive and coordinated industry development,improving the modern governance system of the industry,promoting the ecological development of the industry,and strengthening independent industry brand building.

关 键 词：中国式现代化 户外运动产业 体育产业 体育强国 

分 类 号：G80-05[文化科学—运动人体科学]