Exploring Tourists’Low-carbon Cognition and Influencing Factors from the Dimension of Education Level  

受教育水平视角下游客低碳旅游认知及其影响因子探测

作　　者：CHENG Jinhong 程锦红(山西师范大学历史与旅游文化学院,太原030031)

机构地区：[1]College of History and Tourism Culture,Shanxi Normal University,Taiyuan 030031,China

出　　处：《Journal of Resources and Ecology》2024年第4期1083-1093,共11页资源与生态学报（英文版）

基　　金：Supported by Program for the Philosophy and Social Sciences Research of Higher Learning Institutions of Shanxi(2023W064)。

摘　　要：The cognition of low-carbon tourism among tourists is closely related to education level.In this study,the degree of coordination of low-carbon cognition with different educational levels is assessed by the coupling model in Wutai Mountain,and the effect of each factor on low-carbon cognition is analyzed by the geographical detector.The results show that:(1)The six cognition aspects of low-carbon tourism gradually transition from the level of intermediate coordination to good coordination with the advancement of the education level.Both the low-level and lower-level tourists belong to the lag type of low-carbon visiting cognition,and the higher-level tourists belong to the lag type of low-carbon shopping cognition,while the high-level tourists show the lag type of low-carbon food cognition.(2)According to the individual factors and interactive effects in the geographical detector,each impacting factor has a decisive effect on tourists’cognition of low-carbon tourism,and the effect of any two factors after interaction shows either a double-factor or nonlinear enhancement.The findings of this study provide valuable practical implications for helping tourism destinations to educate tourists and improve their low-carbon tourism options.At the same time,this study will provide theoretical standards for measuring tourists’cognition of low-carbon tourism,so as to enrich and improve the theoretical research related to low-carbon tourism.游客的低碳旅游认知与其受教育水平密切相关。本文运用耦合协调度模型研究了五台山不同受教育水平游客对低碳旅游认知的协调度,并利用地理探测器分析了各影响因子对其低碳旅游认知的作用。结果表明:(1)随着游客受教育水平的提高,其低碳旅游认知的6个方面逐步由中级协调向良好协调过渡。其中,低水平型和较低水平型游客均属于低碳游览认知滞后类型,较高水平型游客属于低碳购物认知滞后类型,高水平型游客属于低碳就餐认知滞后类型。(2)根据地理探测器中的单因子探测和交互因子探测可知,各影响因子对游客低碳旅游认知具有显著决定性作用,且任意两因子交互后的影响力表现为双因子或非线性增强。研究结果不仅对旅游目的地开展游客教育和推广低碳旅游具有重要的现实意义,还将为测量游客低碳旅游认知提供理论标准,进而丰富完善低碳旅游的相关理论研究。

关 键 词：low-carbon tourism cognitive differences education level model of coupling coordination degree Geo-detector 

分 类 号：F592.7[经济管理—旅游管理] X322[经济管理—产业经济]