经济型酒店联合营销的策略分析  

Strategy Analysis of Joint Marketing for Economy Hotels

作　　者：唐玉兔 TANG Yu-tu(School of Geography and Tourism,Hunan University of Arts and Sciences,Changde,Hunan 415000)

机构地区：[1]湖南文理学院地理科学与旅游学院,湖南常德415000

出　　处：《江苏商论》2024年第7期3-6,11,共5页Jiangsu Commercial Forum

基　　金：湖南省教育厅科学研究一般项目:三维视角下推动洞庭湖生态旅游产业高质量发展的机制与对策研究(21C0520);2023年湖南文理学院教学改革研究重点项目:基于CDIO模式的应用型本科高校旅游管理专业实践教学研究(JGZD2345)。

摘　　要：经济型酒店经历了快速发展期之后面临着诸多挑战,良好的营销策略是促进经济型酒店健康稳定发展的关键。本文阐述了联合营销的原则和优势,分析经济型酒店的现状,了解营销方面存在的问题,并从产品、价格、渠道和宣传等方面分析经济型酒店开展联合营销的策略和具体措施。分析得出品牌形象是经济型酒店实现联合营销的基础;政策协议可为联合营销提供保障;网络平台是联合营销的新方向。After experiencing a period of rapid development,economy hotels face many challenges,and a good marketing strategy is the key to promoting the healthy and stable development of economy hotels.This article elaborates on the principles and advantages of joint marketing,analyzes the current situation of economy hotels,understands the problems in marketing,and analyzes the strategies and specific measures for economy hotels to carry out joint marketing from the aspects of products,prices,channels,and promotion.Analysis shows that brand image is the foundation for economy hotels to achieve joint marketing;Policy agreements can provide guarantees for joint marketing;Online platforms are a new direction for joint marketing.

关 键 词：经济型酒店 联合营销 策略 

分 类 号：F719.2[经济管理—产业经济]