不同偏好倾向下动力电池供应链定价决策  

Pricing Decision of Power Battery Supply Chain under Different Preference Tendency

作　　者：邹小燕[1] 李组奎 张瑞宏 ZOU Xiaoyan;LI Zukui;ZHANG Ruihong(School of Economics&Management,Chongqing Normal University,Chongqing 401331,China)

机构地区：[1]重庆师范大学经济与管理学院,重庆401331

出　　处：《物流技术》2024年第7期110-121,共12页Logistics Technology

摘　　要：随着国内外对环境保护与可持续发展的持续关注,动力电池行业日益进入人们视野,其对于推动电动汽车产业、缓解能源危机具有重要意义。基于此研究了自利偏好、汽车制造商单向互惠偏好、动力电池生产商单向互惠偏好和双向互惠偏好四种不同偏好情形下,动力电池生产商与汽车制造商二者的定价决策与利润关系,以期为动力电池生产商与汽车制造商如何建立互惠偏好关系,实现共赢发展提供一些参考。研究表明,在单向互惠偏好情形下,具有互惠偏好倾向的参与方的自身利润会降低;当供应链双方均展现出较高的互惠偏好倾向时,各自的利润和供应链的利润均高于自利偏好下的水平。In this paper,we studied the relationship between pricing decision and profit of power battery manufacturers and automobile manufacturers under four different preference situations,namely self-interest preference,unilateral reciprocity preference of the automobile manufacturer,unilateral reciprocity preference of the power battery manufacturer and bilateral reciprocity preference,in order to provide some references for power battery manufacturers and automobile manufacturers to establish a reciprocal relationship and realize a win-win situation.The research shows that unilateral reciprocity preference means that when only one of the two parties shows a high willingness to reciprocity,although the other party's profits can be improved by a certain ex⁃tent,the profit of the willing party may be jeopardized.This phenomenon reveals the limitations of the uni⁃lateral altruistic behavior,that is,it promotes cooperation,but may not be conducive to the sustainable devel⁃opment of an enterprise.When both parties of the supply chain show a strong preference for bilateral reciprocity,the situation is completely different.Through sharing resources and risks,collaborative innovation,bilateral reciprocity and win-win cooperation,both parties may not only effectively improve their own profits,but also promote the improvement of the overall efficiency and profit of the supply chain.Such cooperation mode enhances the competitiveness and market position of both parties,and reinforces the sustainable development of the elec⁃tric vehicle industry.Moreover,their individual profits and the overall profits of the supply chain are higher when both parties show higher bilateral reciprocity preference than when they are both self-interested,indicating that the pur⁃suit of self-interest maximization can protect their own interests in the short term,but may limit their devel⁃opment potential for the long term due to lack of cooperation and trust.Finally,we put forward four suggestions as follows.(1)Automobile manufacturers and p

关 键 词：供应链 动力电池 定价决策 偏好倾向 STACKELBERG博弈 

分 类 号：F426.61[经济管理—产业经济] F274F224