地理符号学视角下的阅读空间:对重庆精典书店的语言景观分析  

Exploring Reading Space from the Perspective of Geosemiotics:Linguistic Landscape Analysis of Chongqing Bookstore of Classics

作　　者：雷涵彧 LEI Hanyu

机构地区：[1]上海外国语大学语言研究院/中国外语战略研究中心

出　　处：《语言政策与规划研究》2024年第1期180-199,206,共21页Journal of Language Policy and Language Planning

摘　　要：语言景观研究是社会语言学中的热门领域,主要关注公共空间下的语言呈现情况。本文基于地理符号学理论,采用民族志的研究方法,结合线上线下收集到的多模态语料,对重庆精典书店的语言景观展开调研,着重分析了店内标牌所呈现出的特征,以及书店的使用者和标牌之间的互动情况,探讨语言对于空间的构建,以及语言如何影响空间中的参与者。研究发现,标牌将书店构建成了局部的多语言空间、全能的多模态空间和丰富的多感官空间,在和书店使用者的互动中能够影响其身份认同,从而拓展了语言景观研究的观察对象,也增加了书店作为城市公共阅读空间的研究视角。Linguistic landscape,a widely studied field in sociolinguistics,investigates the display of language in public areas.Based on the geosemiotics framework,this study adopts an online-offline ethnographic research method and collects multimodal data to analyze the linguistic landscape of Chongqing Bookstore of Classics.The analysis focuses on the characteristics presented by the bookstore's signs and how people interact with them,to explore how language shapes the space and impacts the individuals in it.The results show that these signs construct the bookstore as a partial multilingual space,a versatile multimodal space,and a rich multisensory space that affects users'identities during their interactions.This expands the scope of linguistic landscape research and adds a new perspective to the study of bookstores as an urban reading space.

关 键 词：语言景观 地理符号学 阅读空间 独立书店 

分 类 号：H004[语言文字—语言学]