汽车企业数字化转型的机遇与实践  

Opportunities and practices for digital transformation of automobile enterprises

作　　者：蒙蓉 Meng Rong(FAW-Volkswagen Automotive Co.,Ltd.,Changchun 130062,China)

机构地区：[1]一汽-大众汽车有限公司,吉林长春130062

出　　处：《汽车知识》2024年第8期221-223,共3页AUTOMOTIVE KNOWLEDGE

摘　　要：整车企业需要运营研发、生产、供应链、销售渠道和售后服务完整的产业链条。企业的数字化转型是通过集成先进的信息技术和工业制造体系,对企业的运营、管理、生产、供应、销售等进行变革和创新。这一转型过程涉及自动化、智能化设备升级、实时数据分析与决策支持系统,以及物联网、云计算、人工智能等前沿技术的应用。在此背景下,本文对汽车企业数字化转型的机遇与实践进行了探讨。Vehicle enterprises need to operate a complete industrial chain of research and development,produc-tion,supply chain,sales channels,and after-sales service.Digital transformation is the transformation and inno-vation of enterprise operations,management,production,supply,sales,etc.through the integration of advanced information technology and industrial manufacturing systems.This transformation process involves the upgrad-ing of automated and intelligent equipment,real-time data analysis and decision support systems,as well as the application of cutting-edge technologies such as the Internet of Things,cloud computing,and artificial intelli-gence.In this context,this article explores the opportunities and practices of digital transformation in traditional automotive enterprises.

关 键 词：数字化转型 汽车领域 企业管理数字化应用 

分 类 号：F426.471[经济管理—产业经济]