12306酒店预订平台数据指标体系构建研究  

Construction of data index system for 12306 hotel reservation platform

作　　者：谭雪 朱建军 王斌 赵楠 李涅白 TAN Xue;ZHU Jianjun;WANG Bin;ZHAO Nan;LI Niebai(Institute of Computing Technologies,China Academy of Railway Sciences Corporation Limited,Beijing 100081,China)

机构地区：[1]中国铁道科学研究院集团有限公司电子计算技术研究所,北京100081

出　　处：《铁路计算机应用》2024年第8期55-60,共6页Railway Computer Application

基　　金：京沪高速铁路股份有限公司科研项目(京沪科研-2024-11)。

摘　　要：针对中国铁路12306互联网售票系统(简称:12306)酒店预订平台在数据指标口径与维度上缺乏统一标准,对业务监控能力弱的问题,研究构建12306酒店预订平台数据指标体系。文章应用目标策略指标模型,挖掘并拆解业务目标,梳理用户旅程地图,将数据指标体系拆解到业务场景中,遵循相互独立且完全穷尽(MECE,Mutually Exclusive, Collectively Exhaustive)的原则,构建3层协作的数据指标体系;设计并实现了数据指标管理系统,实现数据指标的实时更新及管理,并应用于产品迭代、运营策略调整、投放策略调整、过程优化等场景。实际应用表明,12306酒店预订平台数据指标体系的构建,有助于衡量业务发展质量,把控业务发展情况,促进业务持续有序高质量发展。In view of the lack of unified standards in terms of data index caliber and dimensions of the hotel booking platform of China Railway 12306 Internet ticketing and reservation system(12306 for short),and the weak ability of business monitoring,this paper studied and constructed the data index system of the 12306 hotel booking platform.The paper applied the target strategy index model to mine and decompose business objectives,sorted out user journey maps,and decomposed the data index system into business scenarios,followed the principle of mutually exclusive and collectively exhaustive(MECE)to construct a three-layer collaborative data metric system.The paper also designed and implemented a data index management system,which enabled real-time updating and management of data indicators.The system was applied to scenarios such as product iteration,operational strategy adjustment,advertising strategy adjustment,and process optimization.Practical application has shown that the construction of the data indicator system for the 12306 hotel reservation platform is helpful in measuring the quality of business development,controlling business development,and promoting sustained,orderly,and high-quality business development.

关 键 词：12306互联网售票系统 数据指标体系 酒店预订平台 12306出行服务 用户旅程地图 

分 类 号：U293.221[交通运输工程—交通运输规划与管理] TP39[交通运输工程—道路与铁道工程]