我国铁路计次定期票应用场景及优化策略  

User Scenarios and Optimization Strategies of China Railway's Trip-limited and Term-fixed Ticket

作　　者：强丽霞 王永峰 张志强 刘元铎 QIANG Lixia;WANG Yongfeng;ZHANG Zhiqiang;LIU Yuanduo(Department of Passenger Transportation,China State Railway Group Co.,Ltd.,Beijing 100844,China;Core Ticketing Depart‐ment,Zhongtiecheng Technology Co.,Ltd.,Beijing 100081,China;Institute of Computing Technology,China Academy of Rail‐way Sciences Co.,Ltd.,Beijing 100081,China)

机构地区：[1]中国国家铁路集团有限公司客运部,北京100844 [2]中铁程科技有限责任公司核心票务部,北京100081 [3]中国铁道科学研究院集团有限公司电子计算技术研究所,北京100081

出　　处：《铁道经济研究》2024年第4期8-15,64,共9页Railway Economics Research

基　　金：京沪高速铁路股份有限公司科技研究项目(京沪科研-2024-11)。

摘　　要：铁路计次定期票作为一种特殊的铁路运输服务产品,在满足人们日常出行需求、提升旅客出行体验方面具有不可替代的作用。在阐述计次定期票的特性、限制性及应用场景的基础上,结合我国铁路计次定期票运营现状,探讨我国铁路计次定期票在产品形式、票价策略、应用场景、产品认知度以及服务质量等方面存在的问题。从构建差异化产品、优化票价政策、丰富产品线、加大宣传力度、提升客户服务等维度,提出我国铁路计次定期票优化策略。铁路计次定期票发展前景广阔,深入研究铁路计次定期票的优化升级,为铁路可持续发展提供借鉴。Trip-limited and term-fixed ticket is a special type of railway service product that provides a limited number of trips within a fixed term.This product plays an irreplaceable role in meeting people's daily travel needs and improving passenger travel experience.Based on elaborating on the characteristics,limitations,and user scenarios of trip-limited and term-fixed ticket,combin‐ing with its current operation status,this paper explores the existing challenges in the product form,fare policy,user scenarios,prod‐uct awareness,and service quality of China Railway's trip-limited and term-fixed ticket.From the aspects of developing differenti‐ated products,optimizing ticket fare policies,enriching product lines,increasing publicity efforts,and improving customer service,this paper proposes the optimization strategies for China Railway's trip-limited and term-fixed ticket.The market of trip-limited and term-fixed ticket service is promising,and in-depth research on the optimization of trip-limited and term-fixed ticket service will pro‐vide reference for the sustainable development of railway business.

关 键 词：铁路 计次定期票 票价策略 产品形式 应用场景 服务质量 运营现状 优化策略 

分 类 号：U293.22[交通运输工程—交通运输规划与管理]