基于模糊评判下亚文化群体奥运短视频传播认同因素分析  

Analysis of Olympic Short Video Communication Identity of Subcultural Groups Based on Fuzzy Judgment(QCA)

作　　者：武启萌 程纪香[2] 庞雪林[3] 王超月 董宇[3] WU Qimeng;CHENG Jixiang;PANG Xuelin;无(Qinghai Normal University,Xining Qinghai,810016,China;Kaili University,Kaili Guizhou,556011,China;Harbin Engineering University Ministry of Sports,Haerbin Heilongjiang,150001,China;Harbin Engineering University,School of Mathematical Sciences,Haerbin Heilongjiang,150002,China)

机构地区：[1]青海师范大学历史学院,青海西宁810016 [2]凯里学院体育学院,贵州凯里556011 [3]哈尔滨工程大学体育部,黑龙江哈尔滨150001 [4]哈尔滨工程大学数学科学学院,黑龙江哈尔滨150001

出　　处：《四川体育科学》2024年第4期25-28,53,共5页Sichuan Sports Science

基　　金：2022年国家社会科学基金项目“西部地区体育非物质文化遗产数字化集成与活化利用研究”(项目编号:22XTY016)。

摘　　要：2022北京冬奥会成功举办后冬奥短视频也成为了冬奥文化传播的有利武器,本文对青少年亚文化群体在奥运文化认同度的必要条件进行分析,并针对这一群体奥运文化宣传提出相应的建议。本研究以国内最大的青少年亚文化社群—哔哩哔哩网站作为研究平台,以2022北京冬奥会作为搜索关键词,将点击量排在前30的短视频选为样本。根据参考文献分析,从三个维度视频特征、视频内容、视频账号背景进行研究,并细化出八个自变量和一个因变量。在此基础上参考二分法以及所占权重对自变量和因变量进行赋值。导入fsQCA3.0软件中进行计算,得到青少年亚文化群体对认同成立的核心必要条件是:视频时长、视频账号类型以及博主历史获得点赞数,并针对者两点对奥运文化在青少年亚文化群体中传播的建议。首先,奥运文化形式精简化;其次,奥运文化宣传形式全面化。通过这两方面的对奥运文化在亚文化社群中的传播和发展提供了新的发展思路,同时也为奥运精神与亚文化的融入提供了新的研究路径。After the success of the 2022 Beijing Winter Olympic Games Winter Olympic short videos have also become a favorable weapon for Winter Olympic cultural communication.This paper analyzes the necessary conditions for youth subculture groups in Olympic cultural identity,and this paper puts forward corresponding suggestions for Olympic cultural propaganda for this group.This study takes the largest youth subculture community in China-Beeping.com as the research platform,uses the 2022 Beijing Winter Olympics as the search keyword,and selects the short videos with the top 30 hits as the samples.According to the analysis of references,the study was conducted from three dimensions of video characteristics,video content,and video account background,and refined into eight independent variables and one dependent variable.On this basis,the independent and dependent variables were assigned with reference to the dichotomous method and the weights occupied.The core conditions necessary for the identification of the youth subculture group are the length of the video,the type of video account and the number of likes received by the blogger's history,and the suggestions for the dissemination of Olympic culture among the youth subculture group are made.Firstly,the Olympic culture form is streamlined;secondly,the Olympic culture propaganda form is comprehensive.

关 键 词：fsQCA 青年亚文化 奥运文化 

分 类 号：G206[文化科学—传播学] G811.21