科技赋能健身产业高质量发展的现实基础、核心特征及路径选择  

Reality Basis, Core Characteristics and Path Choice of Science and Technology Enabling High-Quality Development of Fitness Industry

作　　者：刘丽霞 付群[1,2] LIU Lixia;FU Qun(Dept of Physical Education and Sports,Hubei Univ.,Wuhan 430062,China;Research Center for Sports Industry Development,Tsinghua Univ.,Beijing 100085,China)

机构地区：[1]湖北大学体育学院,湖北武汉430062 [2]清华大学体育产业发展研究中心,北京100085

出　　处：《体育教育学刊》2024年第4期38-45,共8页Journal of Physical Education

基　　金：教育部人文社会科学基金项目(20YJC890006);中国博士后科学基金项目(2019M650742);湖北休闲体育发展研究中心公开资助重点课题(2022A022)。

摘　　要：随着5G、物联网、大数据、人工智能等高新技术的飞速发展及其在健身行业的广泛应用,健身产业持续发展并催生出一批新兴业态。运用案例分析等方法,梳理科技赋能健身产业高质量发展的现实基础和核心特征,并对智能化健身的应用形态进行分析。研究认为,数字化推动传统健身智能化发展、疫情推动原有健身行业重构、全民健身促进健身消费需求升级是科技赋能健身产业的现实基础。健身形式多元化、应用场景多样化、产品设计人性化是科技赋能健身产业的核心特征。培育健身产业“新市场”、开发健身产业“新动力”、发展健身产业“新业态”、创建健身产业“新保障”是科技赋能健身产业高质量发展的路径选择。With the rapid development of 5G,Internet of Things,big data,artificial intelligence and other high technologies and their wide application in the fitness industry,the fitness industry continues to develop and give rise to a number of emerging businesses.With the research method of case study,the paper sorts out the reality foundation and core features of technology-enabled high-quality development of the fitness industry,and analyzes the application forms of intelligent fitness.The study concludes that digitalization promotes the intelligent development of traditional fitness,the epidemic promotes the reconstruction of the original fitness industry,and national fitness promotes the upgrading of fitness consumption demand,which is the reality foundation of technology-enabled fitness industry.The paper proposes to cultivate the fitness industry“new market”,develop the fitness industry“new power”,develop the fitness industry“new business”,and create the fitness industry“new security”,which is the path choice of science and technology empowering the high-quality development of fitness industry.

关 键 词：健身产业 全民健身 智能化 科技赋能 科技创新 高质量发展 

分 类 号：G80-05[文化科学—运动人体科学]