小家电行业差异化战略分析——以J企业为例  

Analysis of Differentiation Strategy in Small Household Appliances Industry—Taking Enterprise J as an Example

作　　者：洛桑旺姆 Luosang Wangmu(Yan'an University,Yan'an Shaanxi 716000,China)

机构地区：[1]延安大学,陕西延安716000

出　　处：《现代工业经济和信息化》2024年第7期184-186,共3页Modern Industrial Economy and Informationization

摘　　要：使用PEST分析法分析小家电行业的宏观环境,使用波特五力模型分析小家电行业的竞争状况,再分析J企业的差异化战略实施途径,并为小家电行业实施差异化战略面临的挑战提出应对策略。Using PEST analysis to analyze the macro-environment of small home appliance industry,followed by using Porter's Five Forces Model to analyze the competitive situation of small home appliance industry,and then analyzing the way of differentiation strategy implementation of J enterprise,and proposing coping strategies for the challenges faced by the implementation of differentiation strategy in small home appliance industry.

关 键 词：小家电 差异化战略 PEST 五力模型 

分 类 号：F426.6[经济管理—产业经济] F274