政民在线互动对突发公共卫生事件中网民积极情绪的影响研究——基于共情的中介作用分析  

A Study on the Influence of Online Interaction between Government andCitizens on Netizens’ Positive Emotions in Public Health Emergencies——Analysis of Mediation based on Empathy

作　　者：李平芬 LI Pingfen(Guangxi Vocational Normal University,Nanning,Guangxi 530007,China)

机构地区：[1]广西职业师范学院旅游与公共管理学院,广西南宁530007

出　　处：《中州大学学报》2024年第4期78-85,共8页Journal of Zhongzhou University

基　　金：2023年度教育部人文社会科学研究规划基金项目“突发公共事件中大学生群体情绪风险识别与动态预警机制研究”(23YJA630044);2022年度广西哲学社会科学规划研究课题“边境民族地区突发公共事件网络舆情风险识别与治理机制研究”(22BGL013)。

摘　　要：情绪治理对政府部门风险沟通实践和政策制定具有一定的参考意义。基于风险沟通理论和共情传播理论,聚焦突发公共卫生事件背景下的网络积极情绪,以风险认知为调节变量构建政民在线互动对网络积极情绪的影响因素评估模型,通过发放问卷收集数据并运用结构方程模型对研究假设进行验证。结果表明政民在线互动正向影响网络积极情绪的形成;共情在政民在线互动和积极情绪之间起中介作用;风险认知在政民在线互动对网络积极情绪影响路径中起调节作用。Emotion management has a certain reference significance for risk communication practices and policy formulation in government departments.Based on the theories of risk communication and empathetic communication,this study focuses on the positive emotions in online networks in the context of public health emergencies.By using risk awareness as a moderating variable,an evaluation model is constructed to assess the factors that influence the impact of government-citizen online interaction on positive emotions in wired networks.Data were collected through questionnaires,and structural equation modeling was used to verify the research hypotheses.The results show that government-citizen online interaction has a positive impact on the formation of positive emotions in online networks,empathy plays a mediating role between government-citizen online interaction and positive emotions,and risk awareness plays a moderating role in the path of government-citizen online interaction on positive emotions in online networks.

关 键 词：网络积极情绪 政民在线互动 共情传播 风险认知 结构方程模型 

分 类 号：G206[文化科学—传播学] C912.63[经济管理]