Theoretical Analysis of Consumers’Purchase Motivation in the Context of Environmental Protection  

作　　者：Peiwei Zhang Ali Khatibi Jacquline Tham 

机构地区：[1]Hefei Technology College,Hefei 230012,Anhui Province,China [2]Post Graduate Centre,Management and Science University,40100 Shah Alam,Selangor,Malaysia

出　　处：《Journal of Contemporary Educational Research》2024年第8期168-175,共8页当代教育研究（百图）

基　　金：Scientific Research Project of Hefei Technology College(2024SKB08);Anhui Province Key Scientific Research Project(2022AH052219)。

摘　　要：Through reviewing and summarizing the existing research on consumer motivation,and combining the characteristics of human behavior and the objective needs of environmental protection,this paper analyzes and defines consumers’purchase motivation.In the context of environmental protection,purchase motivation is divided into demand motivation,value recognition motivation,recognition motivation,and interest motivation.Their definitions are given in this paper,which provides a conceptual basis for further research on the influence of purchase motivation on consumer behavior in the context of environmental protection.

关 键 词：Environmental protection Purchase motivation Demand motivation Value recognition motivation Recognition motivation Interest motivation 

分 类 号：H31[语言文字—英语]