Optimization and Innovation of the Operation Model of Mobile Social E-commerce under AI Empowerment:Taking the Female Community Platform“Little Red Book”as an Example  

作　　者：Mi Liu Jia Yu Yan Li Jun Zheng 

机构地区：[1]Department of Business Management of Shanghai Information Technology College,Shanghai 20033,China [2]School of Information Science and Technology,Shanghai Shanda University,Shanghai 20033,China

出　　处：《Proceedings of Business and Economic Studies》2024年第4期269-274,共6页商业经济研究（百图）

基　　金：Phased Research Key Project of Shanghai China Vocational Education Association“Research on Digital Transformation Path of Vocational Education Driven by AIGC from the Perspective of New Quality Productivity”,Phased Research Project of Shanghai Computer Industry Association“The Reform and Exploration of Cross-border E-commerce Talent Cultivation in Vocational Colleges from the Perspective of Industry Education Integration”(Project No.sctakt202404)。

摘　　要：This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Firstly,the relevant concepts were defined,and then the unique attributes of mobile community e-commerce were analyzed.As a typical representative of mobile community e-commerce,Little Red Book introduces the background and characteristics of its platform,analyzes its mobile community operation mode,and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology,to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises.

关 键 词：Mobile social e-commerce Little Red Book Female community platform AI User experience UGC 

分 类 号：F72[经济管理—产业经济]