当代古遗址文创产品开发策略研究——以“良渚遗址”为例  

CONTEMPORARY ANCIENT RUINS CULTURAL AND CREATIVE PRODUCT DEVELOPMENT STRATEGY RESEARCH:TAKING LIANGZHU HERITAGE SITE AS AN EXAMPLE

作　　者：高雅暄 林竟路[1] GAO YAXUAN;LIN JINGLU

机构地区：[1]浙江理工大学服装学院

出　　处：《设计》2024年第16期107-109,共3页Design

摘　　要：探讨当下立足良渚遗址文化的文创产品的创新思变,探究良渚遗址在现代文创产品中的破局路径,由此更好地促进古遗址的保护与发展,提升古文化资源向多元化产品的转化能力,推动文化创意产业的发展。首先,对良渚文创产品的现状进行梳理,分析开发良渚遗址文创产品的价值意义,通过当下案例加以论证,深入研究了良渚遗址文创产品的开发策略并加以延展。通过解构,呈现出一种新的良渚遗址文创产品新模式,最终构建出当代良渚遗址文创产品开发新模式。为同类古遗址文创产品未来创新工作提供可资借鉴的经验。Discuss the innovation and change of cultural and creative products based on Liangzhu heritage culture,explore the path of Liangzhu heritage in the modern cultural and creative products,so as to better promote the protection and development of ancient ruins,enhance the transformation of ancient cultural resources into diversified products,and promote the development of cultural and creative industries.First of all,the status quo of Liangzhu cultural and creative products is sorted out,the value and significance of the development of cultural and creative products of Liangzhu Relic is analysed,and the development strategy of the cultural and creative products of Liangzhu Relic is studied in depth and extended through the cases of the present time to be demonstrated.Through deconstruction,a new new model of cultural and creative products of Liangzhu site is presented,and finally a new model of contemporary Liangzhu site cultural and creative product development is constructed.Provide lessons to be learnt for the future innovation of cultural and creative products at similar ancient sites.

关 键 词：古遗址 文创产品 良渚遗址 开发策略 多元化 

分 类 号：TB472[一般工业技术—工业设计]