低度潮饮酒包装创新设计研究——基于Z世代消费偏好视角  

RESEARCH ON PACKAGING INNOVATION DESIGN OF LOW TEMPERANCE DRINKING WINE—BASED ON THE PERSPECTIVE OF CONSUMPTION PREFERENCE OF GENERATION Z

作　　者：刘佳[1] 葛文哲 LIU JIA;GE WENZHE

机构地区：[1]山东科技大学艺术学院

出　　处：《设计》2024年第16期130-133,共4页Design

摘　　要：本文通过分析Z世代的消费理念,以低度潮饮酒为例探究消费理念和设计行为的内在联系,以及产品包装创新设计的可行性策略。总结Z世代的消费偏好,探讨流行品牌案例与消费理念之间的潜在联系。基于形状文法、色彩因子提取等设计方法进行包装设计。以传统纹样结合现代设计方法,推出低度潮饮酒包装设计方案。提出Z世代消费偏好视角下地方传统酒饮包装的具体创新设计途径,助力非遗文化与现代设计结合,为地方酒饮企业提供参考。By analyzing the consumption concept of Generation Z,this paper explores the intrinsic connection between the consumption concept and design behavior,as well as the feasible strategy of product packaging innovation and design by taking the example of low tide drinking wine.Summarize the consumer preference of Generation Z and explore the potential connection between popular brand cases and consumer concepts.Package design based on design methods such as shape grammar and color factor extraction.The traditional pattern combined with the modern design method to launch the low tide drinking wine packaging design program.Specific innovative design approaches for local traditional alcoholic beverage packaging from the perspective of Generation Z's consumption preferences are proposed to help combine nonheritage culture with modern design and provide reference for local alcoholic beverage enterprises.

关 键 词：Z世代 消费偏好 低度潮饮酒 包装设计 形状文法 

分 类 号：TB482[一般工业技术—包装工程]