面向Z世代的智能洗衣机界面设计策略研究  

RESEARCH ON SMART WASHING MACHINE INTERFACE DESIGN STRATEGY FOR GENERATION Z

作　　者：郑棣 朱琪颖[1] ZHENG DI;ZHU QIYING

机构地区：[1]江南大学设计学院

出　　处：《设计》2024年第16期142-144,共3页Design

摘　　要：Z世代消费力量崛起为洗衣机的智能化转型和年轻化转型带来新机遇。为了提升用户体验以获得Z世代的青睐,需要对洗衣机界面进行有针对性的设计。研究首先从消费观念,生活场景和交互习惯三方面定位人群独特性。随后对Z世代进行定量和定性调研,提取出用户需求。最终结合调研结果,从贴合Z世代审美需求,适应Z世代快节奏生活,满足Z世代个性化追求,融合Z世代生活理念4个层次提出面向Z世代的智能洗衣机界面设计策略。The rise of the consumer power of Generation Z brings new opportunities for the intelligent and youthful transformation of washing machines.In order to enhance the user experience and gain the favour of Gen Z,it is necessary to design the washing machine interface in a targeted way.The study first identifies the uniqueness of this group in terms of consumption concepts,living scenarios and interaction habits.Then,quantitative and qualitative research analyses of Gen Z are conducted to extract user needs.Finally,combining the results of the research,the study proposes a smart washing machine interface design strategy for Generation Z from four levels:meeting the aesthetic needs of Generation Z,adapting to the fast-paced life of Generation Z,satisfying the personalised pursuit of Generation Z,and integrating the life philosophy of Generation Z.

关 键 词：Z世代 智能洗衣机 界面设计 智能家电 设计策略 深度访谈 

分 类 号：TB472[一般工业技术—工业设计]