文化艺术产业赋能乡村振兴优化路径研究  

Optimizing the Pathways for Empowering Rural Revitalization through Cultural and Artistic Industries

作　　者：卫才华[1] 孙钰洁 WEI Cai-hua;SUN Yu-jie(School of Liberal Arts,Shanxi University,Taiyuan,Shanxi 030006,China)

机构地区：[1]山西大学文学院,山西太原030006

出　　处：《经济问题》2024年第9期103-110,共8页On Economic Problems

基　　金：国家社科基金重大项目“山陕豫民间文化资源谱系与创新性发展的实证研究”(19ZDA185)。

摘　　要：文化艺术产业赋能乡村振兴是提升乡村新发展格局、打造乡村文化艺术发展新业态、提振村民乡村振兴信心、追求更高质量乡村全面振兴的精神动力和新动能。通过聚焦文化艺术产业赋能乡村振兴的内在机理与动力,对文化艺术产业赋能乡村振兴的现实困境和原因进行深入剖析,并结合乡村振兴的实际情况,提出一系列文化艺术产业赋能乡村振兴的策略:发掘民间艺术活动,塑造乡村文化产业品牌;激发非遗传承活力,提升乡村经济新增长;艺术赋能乡村振兴,以产业集群助力乡村产业可持续发展;以数字经济引领乡村文化产业新质发展,为文化艺术产业赋能乡村振兴提供参考。The empowerment of rural revitalization by cultural and artistic industries is the spiritual motiva-tion and new driving force to enhance the new development pattern of rural areas,create new business forms of ru-ral culture and art development,boost villagers’confidence in rural revitalization,and pursue higher quality com-prehensive rural revitalization.By focusing on the internal mechanisms and dynamics of the empowerment of rural revitalization by cultural and artistic industries and deeply analyzing current dilemmas and causes,a series of strat-egies are proposed in conjunction with the actual situation of rural revitalization:To excavate folk art activities to shape the brand of rural cultural industries;to stimulate the vitality of intangible cultural heritage inheritance to enhance new rural economic growth;to empower rural revitalization with art,using industrial clusters to help the sustainable development of rural industries;and to lead the innovative development of rural cultural industries with the digital economy,providing a reference for the empowerment of rural revitalization by cultural and artistic industries.

关 键 词：艺术乡村建设 文化艺术产业 可持续发展 

分 类 号：F323[经济管理—产业经济]