台湾地区媒体内地新闻报道的框架建构分析——以甘姆森的“诠释包裹”为路径  

An Analysis of the Framework Construction by Taiwan region Media in Reporting on Chinese Mainland:Employing Gamson's"Interpretive Package Theory"

作　　者：毕昆 田丽[1] Bi Kun;Tian Li

机构地区：[1]北京大学网络媒体研究院

出　　处：《台湾研究》2024年第4期79-89,共11页Taiwan Studies

摘　　要：台湾地区媒体对内地的新闻报道会潜移默化地影响台湾地区民众对内地的认知认同和情感态度,并不可避免地对两岸关系发展和祖国统一进程产生重要影响。本研究以“诠释包裹”框架理论为路径,以覆盖全台湾地区的13家媒体为研究对象,发现媒体的所有权、媒介类型和态度立场是影响台湾地区媒体内地新闻报道的议题偏好和信源使用的重要变量(n=1145)。同时,台湾地区媒体的内地报道构建了“事实呈现”“政策评论”“惠通融合”“贸易竞争”“文化繁荣”“文艺交流”“良治安邦”和“社会危机”8个新闻框架。最后,本文通过分析党派竞争、商业化和多元价值观等要素对新闻框架的影响,以期为提升海峡两岸新闻交流效果、增进两岸同胞的情感认同和深化两岸融合发展提供参考意见。The media in the Taiwan region subtly influences the cognition,identification,and emotional attitudes of the Taiwan residents towards the Chinese mainland,inevitably exerting a significant impact on the development of cross-Straits relations and the process of national reunification.This study,employing the interpretive package theory framework as its pathway and covering 13 media outlets in Taiwan region,identifies their ownership,media type,and attitudinal stance are crucial variables affecting the issue preferences and source use in these media's news reporting on the Chinese mainland(n=1145).Concurrently,the media's reporting on the Chinese mainland constructs eight news frameworks:“Fact Presentation,”“Policy Commentary,”“Shared Benifits and Integration,”“Trade Competition,”“Cultural Prosperity,”“Artistic Exchange,”“Good Governance and Peace,”and“Social Crisis.”Lastly,by analyzing the influence of factors such as partisan competition,commercialization,and pluralistic values on the news frameworks,this paper aims to provide reference opinions for enhancing the effectiveness of news exchange,fostering emotional identification,and deepening the integration and development cross-Straits.

关 键 词：台湾地区媒体 新闻框架 诠释包裹理论 

分 类 号：G219.27[文化科学—新闻学]