二维交互动画在现代媒体与设计领域的应用探索  

Exploration on the Application of Two-dimensional Interactive Animation in the Field of Modern Media and Design

作　　者：张启宣 ZHANG Qixuan(Jiangxi College of Foreign Studies,Nanchang 330000,Jiangxi,China)

机构地区：[1]江西外语外贸职业学院,江西南昌330000

出　　处：《玩具世界》2024年第7期110-112,共3页Toys World

摘　　要：随着数字媒体和技术的迅猛发展,二维交互动画作为一种新兴的视觉表现形式,在现代媒体与设计领域的应用日益广泛。文章研究首先在理论基础的构建上,详细梳理了二维交互动画的定义、特点和技术原理,为后续的案例分析提供了坚实的理论支撑。接着对数字媒体广告、网络视频平台和移动应用界面设计三个典型领域案例进行分析,探讨现代媒体在其中的应用。最后,对品牌视觉识别系统(品牌LOGO设计)、产品包装设计(食品包装设计)、展览展示设计(博物馆展览)三个案例进行分析,探讨二维交互动画在设计领域的应用。旨在探讨二维交互动画的发展与应用趋势,以及在现代媒体与设计领域中的应用价值和商业价值。With the rapid development of digital media and technology,two-dimensional interactive animation,as a new form of visual expression,has been widely used in the field of modern media and design.Firstly,based on the construction of the theoretical basis,this paper combs the definition,characteristics and technical principles of two-dimensional interactive animation in detail,which provides a solid theoretical support for the subsequent case analysis.Then,it analyzes three typical cases of digital media advertising,network video platform and mobile ap-plication interface design,and discusses the application of modern media in them.Finally,three cases of brand visual identity system(brand Logo design),product packaging design(food packaging design)and exhibition design(museum exhibition)are analyzed to explore the application of two-dimensional interactive animation in the field of design.It aims to explore the development and application trend of two-dimensional interactive animation,as well as its application value and commercial value in the field of modern media and design.

关 键 词：二维交互动画 数字媒体艺术 现代媒体 设计 

分 类 号：J218.7[艺术—美术]