民间非遗文化的数字动漫化传承与传播研究--以广西“壮族三月三”为例  

Research on Digital Animation Inheritance and Dissemination of Folk Intangible Cultural Heritage Taking"March 3rd of Zhuang Ethnic Group"in Guangxi as an Example"

作　　者：覃若娴 QIN Ruoxian(Nanning Vocational and Technical University,Nanning 530008,Guangxi,China)

机构地区：[1]南宁职业技术大学,广西南宁530008

出　　处：《玩具世界》2024年第7期120-122,共3页Toys World

基　　金：2024年度广西高校中青年教师科研基础能力提升项目“数字化视域下广西非遗‘三江农民画’的传承与创新研究”(2024KY1227)。

摘　　要：在信息技术和经济不断发展的背景之下,各行各业均迎来新的机遇和挑战。民间非物质文化遗产(以下简称“民间非遗文化”)作为凝聚了千百年来人们智慧和汗水的文化精华之一,对其进行保护与传承是我国公民共同的责任。随着数字动漫的兴起,将民间非遗文化数字动漫化,实现数字动漫和民间非遗文化共赢发展,是人们共同努力的目标。文章以民间非遗文化广西“壮族三月三”为例,指出目前“壮族三月三”在传承与传播过程中仍存在一定的困境,如传承方式传统且效率有限、原生文化环境面临消失风险、传播渠道和平台缺乏多样性等。基于此,进一步探讨其数字动漫化的传承与传播策略,以期为其传承与发展提供新的思路和方法。Under the background of the continuous develop-ment of information technology and economy,all walks of life are facing new opportunities and challenges.As one of the cultural essences that have condensed people's wisdom and sweat for thousands of years,the protection and inher-itance of folk intangible cultural heritage is the common responsibility of Chinese citizens.With the rise of digital animation,it is the goal of people's joint efforts to make digital animation of folk intangible cultural heritage and realize the win-win development of digital animation and folk intangible cultural heritage.Taking the folk intangible cultural heritage"March 3rd of Zhuang Ethnic Group"in Guangxi as an example,this paper points out that there are still some difficulties in the process of inheritance and dissemination of"March 3rd of Zhuang Ethnic Group",such as the traditional inheritance methods and limited efficiency,the risk of original cultural environment disappearance,and the lack of diversity of dissemination channels and platforms.Based on this,it further explores the inheritance and dissemination strategies of its digital animation,in order to provide new ideas and methods for its inheritance and development.

关 键 词：民间非遗文化 数字动漫化 广西“壮族三月三” 

分 类 号：G127[文化科学] J954[艺术—电影电视艺术]