文旅文创融合背景下河南旅游文创产品深度开发研究  

Research on the In-depth Development of Henan Tourism Cultural and Creative Product under the Background of Cultural Tourism and Cultural Creativity Integration

作　　者：张晨阳 ZHANG Chenyang(Luoyang Polytechnic,Luoyang 471000,Henan,China)

机构地区：[1]洛阳职业技术学院,河南洛阳471000

出　　处：《玩具世界》2024年第7期123-125,共3页Toys World

基　　金：2023年河南省高校人文社会科学研究一般项目“文旅文创融合下河南城市文化IP塑造与推广研究”(2023-ZDJH-519);2024年河南省科技厅软科学项目“中国式现代化视域下数字经济驱动河南文旅产业高质量发展路径研究”(242400410527)。

摘　　要：目前如何将河南优势地域资源转化为经济动力,推动河南旅游文创产品的深度开发,日益成为文旅文创融合背景下关注的焦点。文章从文旅文创融合战略对河南旅游文创产品开发的影响出发,分析河南旅游文创产品开发现状,进而提出文旅文创融合视角下河南旅游文创产品深度开发策略,以期为河南旅游文创产品的设计实践指明发展方向。At present,how to transform Henan's advanta-geous regional resources into economic impetus and pro-mote the in-depth development of Henan tourism cultural and creative products has increasingly become the focus of attention under the background of cultural tourism and cultural creativity integration.Starting from the influence of the integration strategy of cultural tourism and cultural creativity on the development of Henan tourism cultural and creative products,this paper analyzes the current situa-tion of Henan tourism cultural and creative product devel-opment,and then puts forward the in-depth development strategy of Henan tourism cultural and creative products from the perspective of the integration of cultural tourism and cultural creativity,in order to point out the develop-ment direction for the design practice of Henan tourism cultural and creative products.

关 键 词：文旅文创融合 旅游文创产品 河南 

分 类 号：G124[文化科学] F592.7[经济管理—旅游管理]