《封神演义》中人物形象的视觉化再塑造分析--以国风文化沉浸式体验项目《朝歌风华》为例  

Analysis on the Visual Reshaping of Character Image in Creation of the God--Taking Chinese Style Culture Immersive Experience Project of Zhaoge Fenghua as an Example

作　　者：贾若 杜涵萌 区龄丰 康丽娟[1] JIA Ruo;DU Hanmeng;QU Lingfeng;KANG Lijuan(South China Normal University,Guangzhou 510631,Guangdong,China)

机构地区：[1]华南师范大学,广东广州510631

出　　处：《玩具世界》2024年第7期175-177,共3页Toys World

摘　　要：文章旨在探讨《封神演义》中人物形象的塑造及现代视觉化再现方式,使用描述性研究法,对现有的一些视觉化再塑造案例进行了研究。分析了《封神演义》中人物塑造的艺术性;探讨了《封神演义》人物的视觉化再塑造主要方式,即通过古代画本插画和现代影视作品进行转化;并以大型国风文化沉浸式体验项目《朝歌风华》为例,详细剖析了现代项目如何将《封神演义》中的经典人物形象进行现代化再塑造。具体包括Q版人物形象的设计思路、绘制过程及其在项目中的多样化应用。研究发现,这些人物形象视觉化再塑造的应用不仅增强了项目的互动性和沉浸感,还提升了观众的参与体验和传统文化的传播效果,显著提升了项目品牌的辨识度和市场影响力。The purpose of this paper is to explore the shap-ing of the character images in the Creation of the God and the way of modern visual representation.Using descriptive research method,it studies some existing cases of visual reshaping.It analyzes the artistry of characterization in Creation of the God;it discusses the main ways of visual reshaping of the characters in Creation of the God,that is,through the transformation of ancient picture book illus-trations and modern film and television works;taking the large-scale Chinese style culture immersive experience project Zhaoge Fenghua as an example,it analyzes in detail how the modern project can modernize and reshape the classic character images in Creation of the God.Specifically,it includes the design idea,drawing process of Q-version character images and their diversified application in the project.The study found that the application of these characters image'visual reshaping not only enhances the interaction and immersion of the project,but also enhances the audience's participation experience and the dissemination effect of traditional culture,and significantly improves the project brand recognition and market influence.

关 键 词：人物形象 视觉化再塑造 《封神演义》 国风文化 《朝歌风华》 

分 类 号：TB472[一般工业技术—工业设计] I207.41[文学—中国文学]