收视大数据用户流向分析方法研究  

Research on the Analysis Method of Audience Flow Based on Viewing Big Data

作　　者：郑冠雯 苏畅 马浩 Zheng Guanwen;Su Chang;Ma Hao(Radio,Film and Television Information Network Center,NRTA,Beijing 100866,China)

机构地区：[1]国家广播电视总局广播影视信息网络中心,北京100866

出　　处：《广播与电视技术》2024年第6期10-14,共5页Radio & TV Broadcast Engineering

摘　　要：本文研究了一种收视大数据用户流向的分析方法,能够基于大数据对广播电视节目用户流动情况进行精细化分析,给出频道流入构成、流出构成等关键指标,为节目内容的创作与编排提供精细化的数据支撑。This article studies an analysis method for the audience flow of viewing big data,which can conduct refined analysis of the audience flow of radio and television programs based on big data,and provide key indicators such as channel inflow composition and channel outflow composition,providing refined data support for program content creation and arrangement.

关 键 词：大数据 收视调查 用户流向 

分 类 号：TN93[电子电信—信号与信息处理]