阅读推广联动视角下的文化走读创新实践研究--以南京图书馆“沿着运河读中国”为例  

Innovative Practice Research on Reading Promotion Linkage From the Perspective of Reading Promotion Linkage:Taking Nanjing Library’s“Reading China Along the Canal”as an Example

作　　者：顾晓宁[1] 权诗瑶 田梓 Gu Xiaoning;Quan Shiyao;Tian Zi

机构地区：[1]南京图书馆阅读推广部,江苏南京210018 [2]南京图书馆,江苏南京210018

出　　处：《新世纪图书馆》2024年第8期42-47,共6页New Century Library

摘　　要：论文从文化走读视角论述了公共图书馆阅读推广的实践现状和问题,省级公共图书馆开展阅读推广活动实践的难点,以南京图书馆阅读推广活动“沿着运河读中国”工作创新实践为案例,对今后阅读推广展开思考,认为融合是趋势,营销是关键,专业是根本。This paper discusses the current situation and problems of reading promotion in public libraries from the perspective of civilization inheritance,and analyzes the difficulties in carrying out reading promotion activities in provincial public libraries.Taking the innovative practice of Nanjing Library’s reading promotion activity“Reading China along the Canal”as a case study,this report reflects on future reading promotion:integration is the trend,marketing is the key,and professionalism is the foundation.

关 键 词：文化走读 阅读推广 文旅融合 媒体融合 公共图书馆 馆际合作 

分 类 号：G252[文化科学—图书馆学]