文旅IP形象在文创产品包装设计中的应用研究——以乌兰召村为例  

Research on the Application of Cultural Tourism IP Image in Packaging Design of Cultural and Creative Products——Taking Wulanzhao Village as an Example

作　　者：邱凤香[1] 焦雅琪 QIU Feng-xiang;JIAO Ya-qi(Changchun University of Technology,Changchun 130000,China)

机构地区：[1]长春工业大学,吉林长春130000

出　　处：《绿色包装》2024年第7期111-114,共4页Green Packaging

摘　　要：2022年国务院明确提出以文塑旅、以旅彰文,促进文化与旅游的深度融合的政策。乌兰召村位于吉林省白城市镇赉县莫莫格蒙古族乡,附近有莫莫格自然保护区以及吉林镇赉环城国家湿地公园等旅游景点。由于景区开发程度低等问题,限制了乌兰召村地域特色文化在年轻人中的推广和传播。本文通过对乌兰召村IP形象和相关的文创产品包装的设计研究,力图扩大宣传力度,增加消费者的关注度。In 2022,The State Council clearly put forward the policy of promoting the deep integration of culture and tourism by shaping tourism and complementing tourism with culture.Wulanzhao Village is located in Momoge Mongolian Township,Zhenlai County,Baicheng City,Jilin Province,near Momoge Nature Reserve and Jilin Zhenlai Huancheng National Wetland Park and other tourist attractions.Due to the low development degree of the scenic spot,the promotion and dissemination of the regional characteristic culture in Wulanzhao Village is limited.Through the design and research of IP image of Wulanzhao Village and related packaging of cultural and creative products,this paper tries to expand publicity efforts and increase consumers’attention.

关 键 词：文旅IP 文创产品包装设计 乌兰召村 

分 类 号：TB48[一般工业技术—包装工程]