AR技术在胶东非遗文创产品包装设计中的应用研究——以莱西刻绘葫芦包装为例  

Research on Application of AR Technology in Packaging Design of Jiaodong Non-Legacy Creative Products——Taking Lacey’s Embodied-Gourd Packaging as an Example

作　　者：王浩源 于航 荀舒钰 WANG Hao-yuan;YU Hang;XUN Shu-yu(School of Design of Guangxi Normal University,Guilin 541000,China;Yantai University,Yantai 264005,China)

机构地区：[1]广西师范大学设计学院,广西桂林541000 [2]烟台大学,山东烟台264005

出　　处：《绿色包装》2024年第7期135-139,共5页Green Packaging

摘　　要：在数字经济语境下,采用AR+文化创意包装的方式,探讨AR技术在非物质文化遗产包装设计创新中展现的应用潜力、学术重要性、设计策略和创新思维。分析AR技术的当前发展状况和已有的包装实例,并结合吉祥如意AR设计作品,深入探讨AR技术在非遗文化创意包装设计中的创新价值和设计思维。AR包装设计离不开虚拟现实技术的进步,AR+非遗文创产品包装提供了新的包装设计形式与呈现方法,为包装设计发展提供了新的设计思路,可助力非遗文化的数字化传承。In the context of digital economy,AR+cultural creative packaging is adopted to explore the application potential,academic importance,design strategies and innovative thinking of AR technology in the innovation of intangible cultural heritage packaging design.Analyze the current development status of AR technology and existing packaging examples,and conclude the“AR”design works,and deeply discuss the innovative value and design thinking of AR technology in the creative packaging design of intangible cultural heritage.AR packaging design cannot be separated from the progress of virtual reality technology,AR+non-heritage creative product packaging provides a new packaging design form and presentation method,provides a new design idea for the development of packaging design,and can help the digital inheritance of intangible cultural heritage.

关 键 词：胶东地区 非遗文化 文创产品 包装设计 AR技术 

分 类 号：TB482[一般工业技术—包装工程]