几米绘画视觉分析与包装设计中的应用研究  

Research on the Application of Visual Analysis of Jimmy Painting and Packaging Design

作　　者：刘佳[1] LIU Jia(School of Fine Arts,Harbin Normal University,Harbin 150080,China)

机构地区：[1]哈尔滨师范大学美术学院,黑龙江哈尔滨150080

出　　处：《绿色包装》2024年第7期144-147,156,共5页Green Packaging

摘　　要：绘本是一种集故事内容与画面表现于一体的特殊文学形式。几米是著名的绘本作家和插画家,他的绘本作品以独特的视觉语言表达而闻名。本文研究目的是探讨几米绘本中的视觉语言表达,及其与产品包装之间的关系及应用。几米绘本的视觉语言具有温暖、梦幻和富有哲理性的特点,能够有效地吸引消费者并传递商品的价值。在商品包装中运用几米绘本的视觉语言,不仅可以提升包装的审美价值,还可增强商品的品牌形象和市场竞争力。Picture book is a special literary form that integrates story content and picture expression.Jimmy is a famous picture book author and illustrator,and his picture book works are known for their unique visual language expression.The purpose of this paper is to explore the visual language expression in Jimi picture books,and its relationship with product packaging and its application.The visual language of Jimi picture books is warm,dreamy and philosophical,which can effectively attract consumers and convey the value of goods.The use of the visual language of Jimi picture books in commodity packaging can not only enhance the aesthetic value of packaging,but also enhance the brand image and market competitiveness of goods.

关 键 词：几米绘本 绘画创作 绘画色彩 具象绘画 构图特点 包装设计 

分 类 号：J524[艺术—艺术设计] TB482[一般工业技术—包装工程]