高校图书馆抖音短视频服务现状与发展建议——以河北省高校图书馆为例  

Current Situation and Development Suggestions of Tiktok Short Video Service in University Library-Taking University Libraries in Hebei Province as an Example

作　　者：刘宇飞[1] 关屹 刘渝[1] Liu Yufei;Guan Yi;Liu Yu

机构地区：[1]河北大学图书馆,河北保定071000 [2]河北大学文学院,河北保定071000

出　　处：《河北科技图苑》2024年第4期9-15,28,共8页Hebei Library Journal of Science and Technology

摘　　要：当前以抖音为代表的短视频平台,凭借其易操作、低门槛的特性,已经成为传统宣传平台外的崭新宣传媒介,各大高校图书馆借由抖音短视频进行服务宣传已经成为发展趋势。文章调研了河北省各高校图书馆抖音账号运营情况,从开通数量、账号名称、传播内容、作品数量、发布频次、粉丝量、点赞量及评论数等详细分析了其服务情况,针对目前存在的账号开通意愿低、传播内容同质化严重、特色及亮点不多、专业团队匮乏、运营意识不足等问题,提出积极入驻抖音短视频平台、优化视频内容及形式、建设专业化团队、提升账号运营能力等建议。In the current era,short video platforms represented by TikTok have become a brand-new medium of communication,distinct from traditional platforms,due to their ease of use and low entry barriers.Major university libraries have followed this trend,using TikTok short videos for cultural promotion of libraries.This paper investigates the operation of Tiktok account in various university libraries in Hebei Province,and analyzes its service in detail from the number of accounts opened,account name,communication content,number of works,release frequency,number of fans,likes and comments.In view of the current problems such as low willingness to open accounts,serious homogenization of communication content,few features and highlights,lack of professional teams,and lack of operational awareness,this paper puts forward suggestions on actively entering the Tiktok short video platform,optimizing video content and form,building a professional team,and improving the ability of account operation.

关 键 词：高校图书馆 短视频服务 抖音账号运营 

分 类 号：G252[文化科学—图书馆学]