孤独感应对视角下老年消费者价值共创行为研究:旅游消费情境  

Research on Value Co-Creation Behavior of Elderly Consumers from the Perspective of Loneliness Coping:Tourism Consumption Context

作　　者：孙乃娟 黄佳 SUN Naijuan;HUANG Jia(Economics and Management School,China Jiliang University,Hangzhou,Zhejiang,310006,China)

机构地区：[1]中国计量大学经济与管理学院,浙江杭州310006

出　　处：《社会工作与管理》2024年第5期40-46,共7页Social Work and Management

基　　金：国家社会科学基金一般项目“隔代照料型‘老漂族’社会疏离测度与精准支持政策研究”(23BGL254)。

摘　　要：从孤独应对视角出发,依据自我决定理论和服务主导逻辑,构建了基于孤独感的老年消费者价值共创行为模型。针对旅游消费情境探讨社会孤独、情感孤独对老年消费者价值共创行为的影响,并考察应对策略在孤独感对价值共创行为影响中的中介作用。研究发现,社会孤独和情感孤独对老年消费者旅游消费价值共创行为具有正向影响。相较于情感孤独,社会孤独对老年消费者旅游消费价值共创行为的正向影响更强,积极应对在孤独感对价值共创行为的影响中发挥中介作用。此外,通过对感知时间约束调节作用的探讨,明确了老年消费者价值共创行为得以强化的情境化调节因素。Based on self-determination theory and service-dominant logic,this article constructs a value cocreation behavior model for elderly consumers,exploring the impact of social loneliness and emotional loneliness on elderly consumers’value co-creation behavior in the torism consumption context..It further examines the mediating effect of coping strategies on the relationship between loneliness and elderly consumers’value co-creation behavior.The study finds that social loneliness and emotional loneliness are positively related to the value co-creation behavior of the elderly consumers in tourism consumption.Social loneliness has a stronger positive impact than emotional loneliness in this behavior.The study also reveals that active coping strategies mediate the relationship between loneliness and the value co-creation behavior.In addition,the research discusses the moderating effect of perceived time constraints,providing insights into the situational conditions under which the value co-creation behavior of elderly consumers can be strengthened.The conclusions of this research can inform product development and service design for old consumers.

关 键 词：孤独感 老年消费者 价值共创 应对策略 旅游消费 

分 类 号：C931[经济管理—管理学]