前景理论视角下二手平台三群体策略演化博弈  

Evolutionary Game of Three-group Strategies on Secondhand Platforms from the Perspective of Prospect Theory

作　　者：吴嘉庆 田雪梅 张成堂[2] WU Jia-qing;TIAN Xue-mei;ZHANG Cheng-Tang(School of Economics and Management,Anhui Agricultural University,Hefei 230000,China;School of Information and Artificial Intelligence,Anhui Agricultural University,Hefei 230000,China)

机构地区：[1]安徽农业大学经济管理学院,安徽合肥230000 [2]安徽农业大学信息与人工智能学院,安徽合肥230000

出　　处：《辽宁工业大学学报（自然科学版）》2024年第4期264-272,共9页Journal of Liaoning University of Technology(Natural Science Edition)

基　　金：国家自然科学基金资助项目(71771003,71802004);安徽省自然科学基金资助项目(1808085MG215,1808085QG231,1908085MG228)。

摘　　要：针对二手交易市场发展前景问题,考虑二手交易主体心理因素,引入二手市场交易佣金结构,基于前景理论构建了二手平台、平台商家和消费者三群体演化博弈模型。利用复制动态方程以及演化博弈理论,得到模型中各行为主体策略选择以及系统的演化稳定策略,通过参数设置,借助MATLAB进行数值模拟仿真,分析验证该模型具体的演化路径的合理性。结果表明:二手交易不收取佣金时,各个主体策略不稳定,会随着各种因素的变化而改变决策行为;在提高平台建设管理能力上,二手平台选择收取交易佣金来分摊平台管理成本,且随着二手平台管理能力的提高,平台商家愿意更积极出售二手商品,消费者也更倾向于购买二手产品,是使系统达到稳定均衡的有效途径。In view of the development prospect of the second-hand trading market,considering the psychological factors of the second-hand trading subject and by introducing the trading commission structure of the second-hand market,a three-group evolutionary game model of the second-hand platform,platform merchants and consumers are constructed based on the prospect theory.By utilizing the replication of dynamic equations and evolutionary game theory,the strategy choices of each agent in the model and the stable evolution strategy of the system are obtained.Through parameter settings and numerical simulation with the help of MATLAB,the rationality of the specific evolution path of the model is analyzed and verified.The results show that when no commission is charged,the strategy of each subject is unstable,and the decision-making behavior will change with the change of various factors.In terms of improving the management ability of platform construction,the second-hand platform chooses to charge transaction commission to share the management cost of the platform.With the improvement of the management ability of the second-hand platform,the platform merchants are willing to sell second-hand goods more actively,and consumers are more inclined to buy second-hand products,which is an effective way to achieve a stable and balanced system.

关 键 词：前景理论 演化博弈 二手平台 交易佣金 

分 类 号：F203.9[经济管理—国民经济] C935[经济管理—管理学]