基于情感化设计的女性汽车造型设计研究  

Research on Female Car Styling Design Based on Emotional Design

作　　者：邢慧强 董奥悦 曹小琴[1] XING Huiqiang;DONG Aoyue;CAO Xiaoqin(Zhongkai University of Agriculture and Engineering,Guangzhou,Guangdong,510220)

机构地区：[1]仲恺农业工程学院,广东广州510220

出　　处：《湖南包装》2024年第4期108-111,共4页

基　　金：广东省本科高校教学质量与教学改革工程项目(KA220160158);2024年广东省研究生教育创新计划项目(2024JGXM_094);仲恺农业工程学院校级劳动教学改革研究项目(仲教字[2023]61号);仲恺农业工程学院校级课程思政专项教学改革研究项目(仲教字[2022]41号)。

摘　　要：随着女性在社会和经济领域崭露头角,她们成为汽车市场上越来越重要的消费群体。然而,传统汽车设计往往过于注重性能和技术,忽略了女性消费者的情感和审美诉求。研究旨在探讨基于情感化理念的女性汽车造型设计,采用了文献综述及案例分析等研究方法,以全面了解女性消费者对汽车造型的需求和喜好。基于研究结果,提出了一些基于情感化设计理念的女性汽车造型设计策略,包括女性元素运用、简单易用的操作、第三空间等。此外,还介绍了一些成功的女性汽车品牌和案例,展示了情感化设计在汽车市场上的潜力。As women rise to prominence in the social and economic spheres,they are becoming an increasingly important consumer group in the automotive market.However,traditional car design often focuses too much on performance and technology,ignoring the emotional and aesthetic demands of female consumers.This study aims to explore the female car styling design based on the concept of emotion,and adopts research methods such as literature review and case analysis to comprehensively understand the needs and preferences of female consumers for car styling.Based on the research results,some strategies of female car styling design based on emotional design concept are proposed,including the use of female elements,easy to use operation,third space and so on.In addition,some successful female car brands and cases are introduced,demonstrating the potential of emotional design in the automotive market.

关 键 词：情感化设计 女性汽车 汽车造型设计 女性消费 

分 类 号：U462[机械工程—车辆工程]