中国足球:行为经济学视阈下的非理性行为与结构性分析  

Irrational Behavior and Structural Analysis of Chinese Football from the Perspective of Behavioral Economics

作　　者：孙冠荣 郭峻宇 姚沛卿 李元昊 SUN Guanrong;GUO Junyu;YAO Peiqing;LI Yuanhao(Dept.of Public Sports and Arts,Zhejiang University,Hangzhou 310058,Zhejiang;School of Public Affairs,Zhejiang University,Hangzhou 310058,Zhejiang;Zhejiang Professional Football Club,Hangzhou 310006,Zhejiang,China)

机构地区：[1]浙江大学公共体育与艺术部,浙江杭州310058 [2]浙江大学公共管理学院,浙江杭州310058 [3]浙江职业足球俱乐部,浙江杭州310006

出　　处：《山东体育科技》2024年第4期22-27,共6页Shandong Sports Science & Technology

摘　　要：本研究从行为经济学视角出发,深入剖析了中国足球领域中主体与场域的互动模式,旨在识别和分析制约其发展的关键因素。研究认为,信息不对称、认知偏差以及社会与市场规范的矛盾是影响决策质量的主要障碍。通过系统性分析足球市场、政府政策和公众参与,指出中国足球发展中存在的非理性行为和结构性问题,并提出针对性的政策建议,如,提高信息透明度、优化基础设施、调整风险管理策略以及加强社区和学校在足球文化培育中的作用,以期为中国足球的策略制定和市场发展提供了一定的理论支持。This study examines the interaction mode between the subject and the field in Chinese football field,aiming to identify and analyze the key factors restricting its development.The research reveals that information asymmetry,cognitive bias and the contradiction between social and market norms are the main obstacles affecting the quality of decision making.Through systematic analysis of the football market,government policies and public participation,it points out irrational behaviors and structural problems in the development of Chinese football,and puts forward targeted recommendations on policy-making,such as improving information transparency,optimizing infrastructure,adjusting risk management strategies,and strengthening the role of communities and schools in the cultivation of football culture,aiming to provide some theoretical support for the strategy formulation and market development of Chinese football.

关 键 词：中国足球 主体—场域互动 行为经济学 政策启示 

分 类 号：G812.7[文化科学—体育学]