移动社交媒体特征及其对旅游目的地形象建构的影响  

Features of Mobile Social Media and Its Influence on Image Construction of Tourist Destinations

作　　者：方昕 李蒋 疏淑丽 FANG Xin;LI Jiang;SHU Shuli(School of Electrical Engineering,Tongling University,Tongling 244061,China)

机构地区：[1]铜陵学院电气工程学院,安徽铜陵244061

出　　处：《湖北文理学院学报》2024年第8期35-40,共6页Journal of Hubei University of Arts and Science

基　　金：铜陵学院科研项目(2023tlxy19);铜陵学院科研项目(2021tlxy05)。

摘　　要：移动互联网时代下,以微信朋友圈和抖音短视频为代表的社交媒体快速发展,通过比较其与传统媒体的不同特点,在分析热门短视频和现象级旅游事件之关联的基础上,阐释二者在旅游目的地形象方面的差异:叙事视角由宏大叙事转向微末叙事,叙事风格由庄重严肃转为轻松诙谐,传播效果由冷静旁观转为深度参与。这表征着从宣传到说服的重要转向。“奇观化”成为社交媒体最显豁的特征,为旅游目的地带来显著影响。Compared with the traditional media,the social media represented by WeChat Moments and short videos on Douyin,have different features.The narrative perspective shifts from grand narrative to subtle narrative,the narrative discourse shifts from solemn and serious to relaxed and witty,and the communication effect shifts from calm observation to deep participation,all of which represent an important shift from publicity to persuasion,and“marvellous spectacle”has become the most obvious feature of social media,which affected tourist destinations dramatically.

关 键 词：社交媒体 旅游目的地 移动社交 

分 类 号：F590[经济管理—旅游管理]