2023年中国短视频发展报告  

Report on the Development of China's Short Video in 2023

作　　者：黄楚新[1] Huang Chuxin

机构地区：[1]中国社会科学院大学新闻传播学院

出　　处：《学术前沿》2024年第16期83-90,共8页Frontiers

基　　金：中国社会科学院学科建设“登峰计划”资助计划的阶段性成果,项目编号:DF2023YS40。

摘　　要：2023年,中国短视频行业在经过快速发展与提质创新后,进入了深度发展阶段。整个行业的配套产业链条趋向成熟,网络微短剧等新兴形态爆发式增长,垂直细分领域的深化推动文旅短视频火爆出圈,直播电商的完善加快短视频行业商业化进程。与此同时,进入存量维系后,短视频行业竞争加剧、行业乱象频发、版权侵权现象成为亟需解决的问题。面向未来,短视频行业的发展呈现精品化转向、全民化创作、社会化拓展的趋势,短视频也将逐渐成为社会建构的重要力量。In 2023,China's short video industry has entered a stage of deep development after rapid development and quality improvement innovation.The supporting industrial chain of the whole industry tends to mature,new forms such as network microshort dramas have shown explosive growth,the deepening of vertical segmentation fields has brought the popularity of short video of cultural travel,and the improvement of live e-commerce has also promoted the commercialization process of short video industry.Meanwhile,after entering the stock maintenance,the competition in the short video industry intensifies,the industry chaos become frequent,short video copyright infringement phenomenon has become an urgent problem to be solved.Facing the future,the development of short video industry also shows a hot trend of turning to quality,national creation and social expansion,and short video has gradually become an important force in social construction.

关 键 词：短视频 微短剧 商业化 全民化 

分 类 号：G206[文化科学—传播学]