Embeddedness at varying depths:interactions between rural e-commerce entrepreneurs and China’s local politico-economic contexts  

作　　者：Tianlong You 

机构地区：[1]Yunnan University,Kunming City,Yunnan Province,China

出　　处：《The Journal of Chinese Sociology》2023年第1期437-455,共19页中国社会学杂志（英文）

基　　金：funded by“China Rural Social Survey”,the key project of the newest round of the construction of“Double First-Class University”of Yunnan University,as well as by the“High-Level Talent Program of Yunnan University(CY22623101)”;“Yunnan University Incubation Program for National-Level Project(2022YNUGSP21)”.

摘　　要：Using data collected from face-to-face interviews,on-site observations,and other archival records,this article builds upon the mixed embeddedness framework to develop four concepts-hyper-,hypo-,governed,and dis-embeddedness-to capture the varied depths of rural e-commerce entrepreneurs’embeddedness within multiple levels of contexts in response to four different local politico-economic conditions in China.This study finds that entrepreneurs in coastal province interiors are hyper-embedded in multiple levels of contexts that are interlinked through personal ties,while in the Pearl River Delta area,entrepreneurs’hypo-embeddedness within multiple levels of contexts both enables and constrains their abilities to develop rural e-commerce businesses.Moreover,in the Yangtze River Delta area,in addition to entrepreneurs making their own efforts,local governments mobilize a variety of resources to affect the size,depth,and dynamics of entrepreneurs’embeddedness,while in central and western provinces,entrepreneurs have not completely embraced the e-commerce economy because they face weak politico-economic conditions.This article further explores policy changes that would help entrepreneurs take full advantage of rural e-commerce in China.

关 键 词：China ENTREPRENEURSHIP Rural e-commerce Unbalanced embeddedness 

分 类 号：F724.6[经济管理—产业经济]