JD.com:A Strategic Analysis of Its Evolution,Innovation,and Market Adaptation  

作　　者：Zhao Changyi Lyu Xiaoyu 

机构地区：[1]Tomsk State University,Tomsk,Russia

出　　处：《China-USA Business Review》2024年第2期77-83,共7页美中经济评论（英文版）

摘　　要：This essay presents a strategic analysis of JD.com,highlighting its evolutionary journey from a small electronics store to a leading e-commerce giant in China and beyond.It explores the company’s innovative approaches to business models,logistics,technology integration,and market expansion.Emphasizing JD.com’s unique direct sales model and its commitment to quality and authenticity,the analysis delves into how these strategies have contributed to its success in a competitive landscape.The essay also examines the challenges JD.com faced,including market saturation and regulatory changes,and outlines the strategies it employed to overcome these obstacles.By integrating technological advancements and forming strategic partnerships,JD.com has not only sustained its market position but also set the stage for future growth.This streamlined analysis aims to provide a comprehensive understanding of JD.com’s strategic decisions and their implications for the e-commerce industry.

关 键 词：business model technology integration LOGISTICS MARKETS 

分 类 号：F724.6[经济管理—产业经济]