面向C端的服装定制平台设计及其用户体验过程行为分析  

C-oriented clothing customization platform design and its user experience process behavior analysis

作　　者：张海燕 袁惠芬 汪洋 凌雪 韦玉辉 ZHANG Haiyan;YUAN Huifen;WANG Yang;LING Xue;WEI Yuhui(College of Textile and Clothing,Anhui Polytechnic University,Wuhu 241000,China;Anhui Suli Technology Co.,Ltd.,Wuhu 241000,China)

机构地区：[1]安徽工程大学纺织服装学院,安徽芜湖241000 [2]安徽苏立科技有限公司,安徽芜湖241000

出　　处：《河南工程学院学报（自然科学版）》2024年第3期1-8,共8页Journal of Henan University of Engineering：Natural Science Edition

基　　金：安徽省纺织工程技术研究中心和纺织面料安徽省高校重点实验室2021年度联合开放基金(2021AETKL20);2021年省级大学生创新创业训练计划项目(S202110363229);2022年安徽工程大学大学生科研项目(2022DZ18);2022年度安徽工程大学-鸠江区产业协同创新专项基金(2022cyxtb7);2023年安徽工程大学本科生拔尖项目(FFBK202341);2021年安徽省大学生创业项目(S202110363229);安徽省高校科研创新团队(2022AH010060)。

摘　　要：针对消费者参与度低导致的服装个性化定制平台接受度不高问题,利用界面交互设计软件Figma对服装个性化定制平台进行设计,并对平台的整体架构、交互组件、关键技术及设计效果进行详细探讨。结果表明:在服装定制平台的设计中,字号、背景底色及系统布局是影响用户交互体验的主要因素;字号在深色系统模式中的差异要小于浅色系统模式;用户交互行为受背景底色的影响小于受交互区配色的影响。Aiming at the low acceptance of the platform due to the low participation of consumers in the apparel personalized customization platform,the interface interaction design software Figma was used to design the apparel personalized customization platform,and the overall architecture of the platform,the platform interaction components and the key technologies and their design effects were explored in detail.The results showed that in the design of the clothing customization platform,different font sizes,background colors and system layouts were the main factors affecting the user′s interaction experience,the difference in font size was less in the dark system mode than in the light system mode,and the user′s interaction behavior was less affected by the background color than by the color scheme of the interaction area.

关 键 词：面向C端 服装个性化定制 平台交互设计 用户体验 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]