商业广播剧女性受众研究  

A Study of Female Audiences in Commercial Radio Drama

作　　者：赵贺 王悦 ZHAO He;WANG Yue

机构地区：[1]吉林大学文学院暨新闻与传播学院,130015

出　　处：《中华女子学院学报》2024年第5期54-61,共8页Journal of China Women＇s University

基　　金：吉林省教育厅科研项目“吉林省乡村文化创意传播与景观社会构建研究”阶段性成果,项目编号:JJKH20231115SK。

摘　　要：近年来商业广播剧表现出强劲的发展势头,其听众以年轻群体为主,表现出明显的以女性受众为主导的性别倾向。聚焦于受众视角和女性主义视角,商业广播剧对年轻女性群体具备极强的吸引力,其受众在收听及消费过程中流露出Z世代年轻女性在网络文化产品消费里的情感期待和话语渴求;同时,商业广播剧的传播和其女性受众需求间也互为影响与羁绊,如何实现商业广播剧未来的良性发展仍旧值得深思。对商业广播剧的女性受众开展研究,一定程度上丰富了网络文化领域女性视角的研究案例,为当代女性在互联网中的情感追求、文化期待和话语表达等研究提供参考价值。In recent years,commercial radio dramas have exhibited strong development momentum.Its audience is mainly young,showing a clear gender tendency dominated by female audience.Focusing on the audience perspective and feminist perspective,commercial radio dramas have a strong attraction to the young female group,and their audiences showcase the emotional expectation and discourse desire of young women of Generation Z in the consumption of online cultural products in the process of listening and consuming;meantime,the dissemination of commercial radio dramas and the needs of their female audiences are also influenced by each other,so it is still worthwhile to think deeply about how to realize the future benign development of commercial radio dramas.The study of female audience of commercial radio dramas enriches the research cases of female perspective in the field of Internet culture to a certain extent,and provides reference value for the study of contemporary women's emotional pursuit,cultural expectation and discourse expression in the Internet.

关 键 词：商业广播剧 女性受众 受众研究 文化消费 

分 类 号：C918.68[经济管理]