基于文本挖掘的大唐不夜城景区用户评论分析  

User comments analysis on Grand Tang Dynasty Ever-Bright City based on text mining

作　　者：王曼瑾 何媛[1] Wang Manjin;He Yuan(Business School of Xijing University,Xi’an 710123,China)

机构地区：[1]西京学院商学院,西安710123

出　　处：《现代计算机》2024年第13期51-56,共6页Modern Computer

基　　金：2024年教育部供需对接就业育人项目(2023122754608)。

摘　　要：采集大唐不夜城景区评论数据,基于Nvivo和Gephi软件对评论文本进行量化分析。根据三个发展阶段、三个评价等级、六个评论时间段对评论进行分组描述,对评论高频关键词与关键词共现网络进行了分析和比较。通过在线评论文本挖掘与分析,以期为大唐不夜城景区服务水平优化提升提供参考。Collecting data on the comments of the Grand Tang Dynasty Ever-Bright City,and quantitatively analyzing the comment text using Nvivo and Gephi software.Based on three development stages,three evaluation levels,and six comment time periods,comments were grouped and described,and high-frequency keywords and keywords co-occurrence networks were analyzed and compared.Through online comment text mining and analysis,in order to provide reference for optimizing and improving the service level of Grand Tang Dynasty Ever-Bright City.

关 键 词：在线评论 社会网络 网络可视化 大唐不夜城 

分 类 号：F592.7[经济管理—旅游管理] TP391.1[经济管理—产业经济]