体育旅游目的地形象评价研究——以四川省为例  

Research on Image Evaluation of Sports Tourism Destination-Based on the Case of Sichuan Province

作　　者：周芷萱 Zhixuan Zhou(Faculty of Humanities and Social Sciences,Nanjing Forestry University,Nanjing Jiangsu)

机构地区：[1]南京林业大学人文社会科学学院,江苏南京

出　　处：《运筹与模糊学》2024年第4期209-218,共10页Operations Research and Fuzziology

摘　　要：“体育+旅游”时代下,体育旅游发展步入新阶段,以各地旅游资源的旅游目的地形象合理规划及整体提高为基准点,体育旅游目的地影响力和吸引力有效提升,有助于促进体育旅游高质量发展。以四川省体育旅游目的地为研究对象,利用评价指标体系对体育旅游目的地形象研究分析,通过文献查阅法、问卷调查法、数据统计法进行相关调查研究。本研究的主要结论如下:(1)依据情感认知系统及三分法原则,体育旅游目的地形象评价指标有三个纬度,分别为:认知形象纬度、情感形象纬度、意动形象纬度。(2)根据认知形象、情感形象及意动形象三个一级指标,可各下划为三个不同的二级指标,同时认知形象还可根据不同的二级指标下划多个三级指标。(3)四川省体育旅游具有独特性与个性,根据本研究得到的相关数据,得出符合四川省的体育旅游目的地形象发展的新思路。In the era of“sports+tourism”,the development of sports tourism has entered a new stage.With the reasonable planning and overall improvement of the image of tourism destinations of various tourism resources as the benchmark point,the influence and attraction of sports tourism destina-tions are effectively enhanced,which is conducive to promoting the high-quality development of sports tourism.Taking the sports tourism destination in Sichuan Province as the research object,the evaluation index system is used to study and analyze the image of the sports tourism destina-tion,and the relevant investigation and research are conducted through the literature review method,questionnaire survey method and data statistics method.The main conclusions of this study are as follows:(1)According to the emotional cognition system and the principle of three methods,the image evaluation index of sports tourism destination has three latitudes,namely:cognitive image latitude,emotional image latitude,and emotional image latitude.(2)According to the three first-level indicators of cognitive image,emotional image and meaning image,each can be classified into three different second-level indicators.At the same time,cognitive image can al-so be classified as multiple three-level indicators according to different second-level indicators.(3)Sports tourism in Sichuan Province has uniqueness and personality.According to the relevant data obtained in this study,a new idea in line with the image development of sports tourism des-tinations in Sichuan Province is obtained.

关 键 词：体育旅游 体育旅游目的地形象 四川省 认知情感理论 

分 类 号：F59[经济管理—旅游管理]