从潮流到日常:图书馆纪念印章活动创新研究  

From Trend to Daily Life:Research on the Innovation of Memorial Seal Activities in the Library

作　　者：应珂 Ying Ke

机构地区：[1]宁波图书馆,浙江宁波315000

出　　处：《山东图书馆学刊》2024年第4期58-63,共6页The Library Journal of Shandong

基　　金：2024年度中国图书馆学会阅读推广课题项目“公共图书馆IP建设赋能阅读推广活动的路径研究”(项目编号:2024LSCYDFZZYB111)研究成果之一。

摘　　要：从关注“盖章热”的背景开始,探讨“盖章热”现象,回顾纪念印章的演变发展,聚焦用户视角分析纪念印章的现实意义,分享其赋能图书馆活动创新的价值。基于图书馆实践场景,总结纪念印章活动创新的举措,以期对馆员专业培训、活动模式规划、活动内容设计、视觉表达优化、工作品牌创建、宣传推广引流、文创文化发展、活动服务管理带来启迪,促进业务工作的内涵化发展,丰富工作思路。The paper focuses on the background of“seal fever”,discusses the phenomenon of“seal fever”,reviews the evolution and development of commemorative seals,analyzes the practical significance of commemorative seals from the perspective of users,and shares the innovative value of its enabling library activities.Based on the practice scene of library,the paper summarizes the innovative measures of commemorative seal activities,with a view to bringing method enlightenment to librarian professional training,activity mode planning,activity content design,visual expression optimization,work brand establishment,publicity,cultural and creative culture development,activity service management to promote the connotation of the development of business work and enrich work ideas.

关 键 词：盖章 纪念印章 图书馆活动 

分 类 号：G252[文化科学—图书馆学]