家电行业包装绿色转型成本效益分摊  

Cost-benefit Allocation of Green Packaging Transformation in Household Appliance Industry

作　　者：蒋星雨 吴桥 JIANG Xingyu;WU Qiao(Logistics and E-commerce College,Zhejiang Wanli University,Ningbo 315100,Zhejiang,China)

机构地区：[1]浙江万里学院物流与电子商务学院,浙江宁波315100

出　　处：《科技和产业》2024年第17期142-147,共6页Science Technology and Industry

摘　　要：包装绿色转型是家电制造业在绿色转型层面的重要战略部署。构建家电制造商和供应商之间零部件包装绿色转型的演化博弈模型,分析双方包装绿色转型的演化稳定策略,并研究相关因素对演化稳定策略的影响。结果表明:供应商选择包装绿色转型的概率与供应商所承担的转型成本分担比例成反比,与供应商承担的损失分担比例成正比;制造商选择进行包装绿色转型的概率与承担的转型成本分担比例、损失分担比例均成反比;制造商与供应商选择进行包装绿色转型的概率与政府补贴激励成正比。在此基础上,提出促进双方积极进行包装绿色转型的对策建议。Green transformation of packaging is an important strategic deployment of home appliance manufacturing industry at the level of green transformation.The evolutionary game model of suppliers and home appliance manufacturers was constructed,the evolutionary stability strategy of the green transformation game of cooperative packaging between the two parties was analyzed,and the influence of related factors on the evolutionary stability strategy of cooperative strategy path was studied.The results show that the probability of suppliers choosing green packaging transformation is inversely proportional to the cost sharing ratio of transformation undertaken by suppliers,and directly proportional to the loss sharing ratio undertaken by suppliers.The probability that manufacturers choose to carry out green packaging transformation is inversely proportional to the proportion of transformation cost sharing and loss sharing of suppliers.The probability that manufacturers and suppliers choose to carry out green packaging transformation is directly proportional to government subsidy incentives.On this basis,some countermeasures and suggestions are put forward to promote the two sides to actively transform into green packaging.

关 键 词：家电制造商 供应商 绿色转型 演化博弈 

分 类 号：F424.3[经济管理—产业经济] F224.32